Business Model: Uniqlo's Product

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Business Model Uniqlo produces such an amazing number of unique products because their business model unifies the entire clothes-making process from planning through design, production and retail. Uniqlo LifeWear is high-quality, innovative clothing that is universal in design and comfort and made for everyone, everywhere. Uniqlo leverages today 's increasingly digital world to communicate directly with customers and instantly transform consumer desires into actual products. Uniqlo is always ready to embrace vibrant change as part of its drive to become the brand that everyone, everywhere loves best.

• Design Research & Development (Designers/Pattern Makers) Uniqlo 's R&D centers continually research the latest fashions and lifestyles from around the world. They are also constantly on the lookout for new materials. Concept meetings are held roughly one year before a product 's intended launch. On these occasions, R&D meets with representatives from the merchandising, marketing, materials development and production departments to discuss and finalize concepts for upcoming seasons. Then Uniqlo 's R&D centers prepare designs and refine samples until each product is decided.

Merchandising Merchandisers play a vital role from product design through production. After meeting with the R&D designers, merchandisers then apply the concepts for each season to produce plans, materials and designs. Next, they decide the product lineup and volume for each season, paying close
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