What Is The Impact Of Failure Strategy

1.1 BACKGROUND OF THE STUDY
The American former Major League Baseball catcher, outfielder, and manager, Yogi Berra once said “If you don’t know where you are going, you will likely end up somewhere else.” The same is true in business. Unless you have a carefully crafted business strategy, you are essentially flying blind.
Almost every organization has a vision of where it wishes to be. This vision is often in the form of a strategy document that outlines the goals for the organization. In many cases, this list of goals is accompanied by plans that are designed to accomplish those goals.
Strategy creates context for operating decisions. It establishes the playing field and provides guidance for decision-making, the experience and skills needed

However, strategy implementation itself is not a perfect process. Despite the never ending efforts of executives to employ the various nuances of strategy implementation methodologies, implementation has not been consistently successfully thus often resulting in delayed, failed, abandoned or rejected strategy. This is very expensive for organizations in terms of time and thus cost. Another impact of failed strategy is on the moral of the employees and the brand image of the company as a whole which can lead to loss of trust and faith in its customers and

1.4 SIGNIFICANCE OF THE STUDY
There have not been many significant and formal studies or research being conducted on strategy implementation in IT companies in India. However, there has been considerable number of case studies and research papers on the success and failure factors in the implementation of strategy across the world.
The various benefits that can be reaped by understanding the factors which influence the successful implementation of strategy have been discussed along with the factors responsible for the same.

1.5 RESUME OF SUCCEEDING CHAPTERS
The succeeding chapters include the relevant literature reviews of the various domestic as well as foreign studies conducted on the success of strategy implementation and its implications. Keeping the industry overview and its expansion in mind, the analysis is done for a particular selected sample and is interpreted. These interpreted results show how IT industry can benefit by better implementation of their strategies and the factors that have to be considered for reaping the benefits of a successful strategy implementation. And the necessary suggestions are being made for the present and the