Lvmh Swot Analysis
Introduction
LVMH inherits a long history with deeply –rooted traditions and a unique combination of internationally renowned brands. Two fashion houses established Louis Vuitton and a Moet Hennessey in 1987. LVMH is positioned in Paris and the brand produce wine, fashion, leather good, perfume, cosmetics, watches, jewellery and selective related.
Christian Dior, the luxury goods group, is the main holding company of LVMH, owning 40.9% of its shares and 59.01% of its voting rights. Bernard Arnault, majority shareholder of Dior, is Chairman of both companies and CEO of LVMH.
LVMH strategy can be defined as diversification, a combination of market penetration, product and market development, they are not limiting themselves and they
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LVMH produce wine & spirit it is ventured outside the tradition wine belts in France and Italy to acquire high-end wine production produces in California and Australia. There is synergy in distribution but the cognac and champagne production has differentiation they can make synergy fits with fashion image. Fashion &leather good, this is the most profitable segment by LVMH, this is the segment, which delivers the expansion of LVMH and synergy logistic also it benefit on small brands by being a part of LVMH and this segment of production shows LVMH capability in Luxury brand management this label grew by leaps and bound under the leadership of its legendary designer, Marc Jacob. Perfume, cosmetics, and R&D across brand exploiting economic of scope and it is not clear that benefit has been achieved it result in cost seining in row material in almost 20% a general synergy by all segment in LVMH reduce the cost of advertise by buying in bulk at cop rate level, watches& jewellery section is the lower sales in the company owned prestigious that include Tag Heuer, Ebel and Zenith, the company’s brand included FredvJoallier and …show more content…
External analysis
The opportunities in LVMH are to transfer skill and strength, market expansion, achieving economic of scope and economic of scale and to source talent globally while the threat are new entrant increase the completion by sharing know how while the rivalry by finding and attract the qualified designer in the other hand there are no real substitutes for luxury goods except not buying the
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