Business Strategy: Panera Bread

Andrew Carnegie used vertical integration, controlling every step in the process of manufacturing a product, dominating the market. Vertical integration is when the company owns all means of distribution from beginning to end, this makes supplies more reliable and improved efficiency. It controlled the quality of the product at all stages of production. Horizontal integration was used by John D. Rockefeller and is an act of joining or consolidating with one’s competitors to create a monopoly. In Ohio in 1870 he organized the Standard Oil Company. By 1877 he controlled 95% of all of the refineries in the United States. Interlocking directorate is a process of buying out competition and placing officers from one's own banking house on their

In the review of the corporate level strategy, we can see many different competitive advantages branching from their use of corporate diversification and vertical integration. Going deeper into those strategies the three elements that allow for a competitive advantage for The Kroger Co. include operating into different markets, having a successful customer reward program, and by having many different locations nationwide under many different brand names. The VRIO analysis found that all three of these give Kroger’s a sustainable competitive advantage by being valuable, rare, costly to imitate and having the right organization structure business wide.

Panera is a healthy restaurant. All of their ingredients are natural. All of their products are freshly made. Panera has freshly baked breads, pastries, bagels, soups, salads, and sandwiches. The Panera Bread legacy began in 1981. It was founded by Louis Kane and Ron Shaich. Panera started on the east coast of the United States, then became international throughout the 1980’s and 1990’s. As of September 27, 2016, there are 2,024 bakery-cafes in 46 states. Panera advertises its products by showing how healthy their ingredients are.

“Fast food is popular because it's convenient, it's cheap, and it tastes good. But the real cost of eating fast food never appears on the menu.” (Schlosser). Many people favors several popular Fast food restaurants in a way that impacts others’ opinions about that specific restaurant. The bias of many media outlets mainly affects people negatively since the unawareness of credible information shapes peoples’ knowledge and opinion of fast food. As they collect huge amounts of profits through the food they make for their customers, their popularity increases. In terms of money, they tend to get competitive with each other; thus, they try to upgrade their food to a more healthy direction to attract more customers,

The bargaining power of suppliers is high because the industry is heavily controlled and the products that are needed are imperative to the company’s operations. The Pantry’s use of forward integration contributes to this bargaining power. They receive much of their in-store goods from Budweiser, Frito Lay, and Coca-Cola, who in turn provides delivery services directly to stores.

Food is required in order to live as well as maintain a healthy lifestyle. Potassium, fiber, fat, calories, sodium, along with a bunch of vitamins are required for human body. Calories give us vitality to move around and do our day to day work. From past food industry in United States has grown so much.

Mmm. Panera. Whenever I decide that I want soup I buy a thing of vegetable soup at panera. As long as it’s not lunch hour, I can get my food in less than 10 min. It takes far less for me to gobble it down. Panera Bread Company is an American chain of bakery-cafe fast casual restaurants in the United States and Canada. Today, Panera advertises its distinctive flavor mainly through the use of billboards, targeting a hungry audience caught on the road and desperate for something filling, delicious, and healthy.

Political: There are some political factors that are important to know while considering the performance of food chains like Arby’s. These factors can have an impact on Arby’s such as the health and safety rules provided by the government of the state/country in which the Arby’s division works. These rules can have a direct role in creating the strategies and approaches. Moreover, health-associated campaigns by the government have an impact on the food chains like Arby’s. Political factors also comprise of laws, activities and groups that impact and limit companies and individuals in a certain culture and society. The proportions being estimated consist of the government approach to foreign markets, the constancy and financial rules

-All the restaurant’s segments are competitors and are not only competing at their own segment but also with other segments (e.g. Chipotle Competes with meals prepared at home as well as frozen or packaged food items available in supermarkets)

Subway is an American fast food restaurant franchise that primarily sells sandwiches andsalads. It is owned and operated by Doctor 's Associates Inc. Subway is one of the fastest growing franchises in the world, with 44,280 restaurants in 110 countries and territories as of September 18, 2015.] It is the largest single-brand restaurant chain and the largest restaurant operator in the world. The reason for choosing this outlet is they are committed to customer satisfaction through offering high quality food with exceptional service and good value. They take great pride in serving each other, their customers and their communities. They seek continuous improvement in all that they do. They value a sense of urgency and emphasize an innovative, entrepreneurial approach to business. They expect fairness and mutual respect in all our activities. They know their success depends upon the initiative they take

Verizon implements a value chain analysis to understand the parts of the daily operations that create value, and those parts that do not. The value chain analysis is used to determine the level of competition, the type of products and services the consumer needs, and to figure out the ways that Verizon can stay sustainable and remain the market leader in the industry. This is vital because if done correctly Verizon will be able to gain high returns within the telecommunications industry by creating greater value to the customer. Verizon breaks their value chain into primary and support activities. The primary activities are research and development, infrastructure, marketing and sales, and customer

What is Panera Bread? They serve quality food with speedy service but not too fast like McDonalds or other fast food restaurants nor as expensive and slow as full dine in restaurants (i.e. Chili’s or Applebee’s). “Panera Bread offers freshly baked artisan bread to neighborhoods in cities throughout the country. As of September 27th, 2016, Panera Bread has 2,024 baker-cafes in 46 states” (panerabread.com). They have grown from twenty stores in 1993. Key Factors that drive the industry Panera Bread is in are economy, technology, and socially or society.

Competition exists in most industries, and it is considerably fierce in the restaurant business. This is especially true for the focus of this paper, Panera Bread, and the specific restaurant market it operates within, “Fast Casual”. According to the balance, Fast Casual offers the ease and convenience of fast food but with a more inviting sit-down atmosphere. As evidenced by Panera’s explosive growth since its inception, their execution has helped define the Fast-Casual concept. This concept is now one of the most popular for a preferred dining experience, and new entrants are eyeing the market on how to enter, and existing restaurant titans are figuring out how to compete with these new disruptors. Some entrants into this segment have

3. Horizontal integration involves the acquisition of a common company from similar firms with an aim of expanding in size, diversification of the products, achievement of economies of scale, reduction of competition and reaches new markets. Vertical integration entails companies acquiring a company that operates before or after the acquiring company

The main product in the menu of a Subway restaurant is the submarine sandwich. Besides this, the menu includes baked goods like muffins, doughnuts and cookies, salads and wraps. There are 6-8 different sauces, 6 bread types and different vegetarian and non - vegetarian options to choose from to make your own SUB sandwich. Some of the items in the menu are variable according to the place and markets but still the signature varieties in the global menu.