Swot Analysis Blackberry

BLACKBERRY

Introduction

Situation Analysis

Situational Analysis is a technique which top level management use to evaluate company’s internal and external environment. It is crucial to identify business capabilities, customers and environment in which business maneuver, political, economic and technological data of past and present. Before Samsung and Apple takeover the smartphone market, Blackberry was one of the favorite brand among corporate sector. Blackberry failed to examine the changing trends in market, customer choice and attraction on smartphones and tablets. SWOT analysis helps to find out the changing strategy of the Blackberry and helps to generate information on Strength, Weakness, Opportunities

Political Political stability in North American countries especially helps the advanced mobile phone industry to prosper. The genuine test for Blackberry has been in nations like China, India and UAE where the nations have raised worries over the security include the blackberry gives to clients as it turns out to be difficult to screen for the administration powers (Bbc.co.uk, 2016). European countries want products that follows cleanliness and security principle but Blackberry products use lethal substance for manufacturing. (ZDNet, 2016)

b. Economic

Financial downturn has had an effect as individuals are not willing to spend on an item unless the cost is correct and it offers the guaranteed values. The major financial information that may be essential to examine and assess incorporate loan fees, trade rates and the estimation of the dollar; spending deficiency or overflow, unemployment rate are changing rapidly. As Blackberry trade, worldwide these aspects directly effect on sales and demand for Blackberry in international as well as national

After Apple and Samsung introduce their highly sophisticated smartphone everything change and Blackberry’s position slowly decline. The following five force helps to identify Blackberry’s opportunities and threats in a highly competitive market.

1. Bargaining Power of suppliers: Bargaining power of supplier increase due to decrease in market share of Blackberry (Marketrealist.com, 2016). Competitors bargaining power increase which makes Blackberry weak in a market. Blackberry can work along with their suppliers and distributors by maintaining good relationship and introduce new product to capitalize market which helps to decrease bargaining power of suppliers.

2. Bargaining power of buyers:

Bargaining power of buyers is higher because buyers has different choice available. Switching cost to another product is low. The market has ends up being greatly aggressive, giving customers additional benefits, the capacity to request better costs decreases. In different countries, state lead achieves rivalry barricades for