Importance Of Communication In A Business

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The letter is the oldest method of sending a message. Modern media of transmission like e-mail and fax have high speed and can transmit the written word instantly. Written messages are used for requesting and giving information, contacting potential customers, making and answering complaints, and maintaining relations with customers and members of the public.
Indeed, communication is the soul of any business.
It serves as both the content and channel for one’s decisions, ideas, tasks, solutions, plans, and need to belong and solidify your sense of culture and self.
One type of communication that is used almost everyday in the corporate world is business writing: from emails, memos, new policies and instructions to huge client presentations,
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Use of correct grammar and appropriate words is crucial or it can lead to miscommunication. When we speak, the tone of our voice, the facial expressions, eye contact etc make it easier to understand in the right sense. Written English is more challenging since words and sentences alone have to be able to convey the meaning.

If you want to get good at writing you should know the principles of good writing that will help you practice the art.
1. Grammatically correct: Grammar, in writing, is like the straight walls that gives the piece its beautiful, erect structure. Good to look at and sturdy in construction. With the basic structure gone wrong, the intention and feelings behind your words don’t matter.
2. Active voice: Makes communication clear and direct. Active voice, apart from making the meaning clear, also helps forms less wordy sentences.
3. Concise: Nothing kills written communication like long winding sentences. William Zinsser, in his book, On Writing Well. He says that one needs to edit and re-edit one’s work to ruthlessly strike out every single word that does no service to your thought or language. We do tend to use a lot of unnecessary words and have a lot of scope for making our writing more concise and
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