But Those Are For Boys Summary

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In “’But Those Are for Boys!’: Advertising’s Role in Naturalizing Harmful Female Stereotypes” published in the Arak Journal, Women and Gender Studies major Naomi Major is strongly concerned with toy advertising that generalizes boys and girls, in a way that portrays both genders as “two separate, homogeneous groups with contrasting interest.” Naomi expresses her concern by insisting that toy corporations produce products that promote domesticity, and materialism in girls. She argues that it is problematic because it negatively impacts the aspirations and future life hoods of many young females. Naomi pleads for public support in order to influence toy corporations to put an end to gender expectation. She wants the corporations to focus on producing
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