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Essay On Buyer Behaviour

862 Words4 Pages

What is buyer behaviour? Buyer behaviour is made up of internal and external factors that affects and explains why customers buy a certain type of product or service. It is a management theory component which analyzes the purchasing habits of different targeted groups, including an examination of perception , desire , decision-making and satisfaction. Different types of buyer behaviours can be said to be detrimental to the main direction of the marketing strategy for the product’s promotion. The buyer behaviour may differ according to mainly three elements , customers’ personal needs , psychological needs and social needs. There are a few buyer behaviour examples , including complex buying behaviour, which is noticeable when the price of the product is high and risky and clients would give thorough thought on which brand is better and more suitable for them . This is most commonly seen in buying electronal products or jewellery. Dissonance reducing buyer behaviour ,which buyer purchases the product when it is easily available. Habitual buyer behaviour, which cost and price of products are low and there is no brand …show more content…

By purchasing products with famous brands , it gives them a sense of satisfaction and can show their social status as they are mainly high income groups. These customers easily become loyal customers of the brand. Most companies hope that they could attract this target group as they are willing to pay a large sum of money just to buy the brand. Same as Puma , to attract these customers, Puma has carried out many different marketing strategies to increase their brand’s fame. For example, Puma has sponsored many famous sport teams and athletes , such as Arsenal and Usain Bolt . Especially for sport lovers , they would be willing to pay more for a famous sports brand where famous sportsmen uses the same brand’s

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