Buying Behavior Literature Review

Customer buying behaviour is the aggregate of a buyer's manners, feelings, expectations, and choices with respect to the purchaser's conduct in the commercial centre when acquiring an item or administration. The investigation of buying behaviour appeals upon sociology orders of human studies, anthropology, psychology, sociology, and economics. Since every person in the world is different, it is impossible to have simple rules that explain how buying decisions are made. The main focus is to understand the reason why buyers would purchase something, which factors would influence their choice and the changing factors in the society.
The experience value of a product is a dominant factor influencing consumers’ motivation to buy a product. For

Moreover, consumer decision making process, in particular, five stages of consumer decision making process is discussed in detail.
The subject of customer conduct is one of the enormously concentrated on points by the scholars and marketers in the past and as yet being considered. Scientists show diverse reasons concerning why buyer conduct has been the subject of numerous scholastics and specialists. One of the common views is that understanding consumer behaviour has become a factor that has a direct impact on the overall performance of the businesses (Kotler and Keller, 2012).
It is important that customer buying behaviour is concentrated on as a part of the advertising and its principle target is to take in the way how the individuals, organisations choose, buy, use and dispose the goods and the factors such as their previous experience, taste, price and branding on which the consumers base their purchasing decisions (Kotler and Keller,

Although diverse scientists offer different propensities towards the meanings of the five phases, every one of them have basic perspectives and depict the phases in comparative way. One of the regular models of customer decision making buying process has been offered by Blackwell et al (2006). As he indicated, the five phases of buyer decision making process are the followings: problem/need recognition, information search, evaluation of alternatives, purchase decision made and post-purchase evaluation. The most vital authors that serve as academic promoters of The Five Stage Model of consumer decision making incorporate Tyagi (2004), Kahle and Close (2006) Blackwell et al. (2006), and