Buying Behaviour Affecting Cadbury's Marketing

Buying behaviour affecting Cadbury’s marketing:

Buying Behaviour
Cadbury Dairy Milk Habitual buying behaviour and Variety-Seeking behaviour
People consume Dairy Milk as a desert after meals. This is a habit of the Indians and they unique taste of cocoa is what makes the consumer stick to this brand. Some consumers would also opt for other brands for variety showing Variety-Seeking behaviour. But, Cadbury being the chocolate dominant product in the market tries to encourage Habitual buying behaviour by stocking the shelf space more than any other brand. Cadbury is known to keep its own counter displaying all its products separately in a shop.
Cadbury Perk Habitual buying behaviour and Variety-Seeking buying behaviour
Perk is purchased by Variety-Seeking behaviour since people switch from nutritious bars made of oats, wheat,

Purchase behaviour shown is complex behaviour since buyers buy these products on a certain occasion like during festivals or during special occasions for valuable gifting hence, evaluate them completely before purchasing them because of the extreme price of these products, and occasional buying of these products (during festivals only).

Task 7
Explain how products of the organisation are developed to sustain competitive advantage. Do you think your chosen organisation is developing their products to sustain competitive advantage? Justify.
(LO 3.1)

The marketing mix or the 4Ps of marketing is a tool that is used by organisations to bring up a product in the market, the right way.
As discussed earlier, the 4Ps of marketing are – Product, place, price, and promotion.
The author now discusses the Product parameter of the marketing mix.

What is a