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Robinson Worldwide Case Analysis

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Introduction This is a balance scorecard and communication plan for C. H. Robinson Worldwide, Inc. and its effort to open a new business division in the transportation industry. This plan will detail the way this company will provide communication to its employees and senior management staff in the newly opened business division in the transportation and logistics industry. The communication channels that will be utilized to communicate problems that are facing employees in the newly opened business division and how to mitigate those problems include meeting on a daily basis through emails, face to face, and phone calls. In case there are problems concerning the newly opened business division in the transport and logistics industry, the meeting …show more content…

The plan can be utilized to assist the company to come up with solutions to problems, brainstorm new ideas, evaluate business risks, and ensure every employee and shareholder are well informed on the activities that are going on in the newly opened business division. Communicating to shareholders concerning the problems and progress of the transport division is vital because the shareholders are the ones looking for a how their investment is returning dividends to them on this new division. The shareholders are likely to invest more at C. H. Robinson Worldwide, Inc. if they are well informed on the progress of the implementation and operation of the new division, along with the tasks in percentages the newly opened business division is trying to accomplish. Also, the communication plan will provide informed information to all employees and shareholders concerning the four balanced areas of measure in the company’s strategic …show more content…

Communication is vital to a business success through arranged employees, senior management and stakeholder’s meetings. Through meeting and conducting discussions, the company can improve on the problems that are facing the company transportation business. Shareholders need to be communicated to for their benefit of knowing what is happening with their shares to encourage more investment. The strategic plans will help us know where the company needs to improve. All the strategic objectives discussed should be noted as key elements in the success of the newly opened business transportation division. The objectives will change but stay in line with the mission of the company to provide superior logistic

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