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CMPE 274: Business Intelligence Report

2131 Words9 Pages

Special Report

CMPE 274 – Business Intelligence Fall 2014

Individual Report:
Business Intelligence in Online Retail

Submitted To:
Prof. Severo D’Souza

Submitted By:
Gauri Dasgupta (009425156)
Table of Contents
Background 3
History 3
Future Trends 4
Who are the players? 5
Recommendation systems and analytics of data 5
Amazon 6
Google shopping express 6
Technology 8
Architecture 8
Core Technologies 9
Component BI Technologies: 9
Skill Sets 11
People 12
Skills Required: 12
Payscale: 13
Why companies need these technologies and how are they essential? 14

Background

The E-commerce industry in today’s scenario is ever-growing. …show more content…

The following graph shows a better picture of the employment package:

Why companies need these technologies and how are they essential?

• A streamlined structure for reporting and analytics:
A Business Intelligence solution helps ease the process of getting the data out, making it easy to create stunning reports and dashboards. And most importantly, we can structure the data in a way that makes sense for the end users.

• Consolidate multiple data sources into a single place:
Business Intelligence allows you to consolidate data from multiple places in the same data warehouse.

• Control business rules and calculations for a single version of the truth:
Business Intelligence provides the ultimate control over the business rules and calculations while facilitating one version of the truth for the end users. Business Intelligence makes sure that everyone is looking at exactly the same information, and the information is being pulled from the same place.

• Data-driven companies simply perform better:
Companies that have a vast variety of data are benefitted by business intelligence to draw better quality of

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