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Cabela's Case Study

340 Words2 Pages

Kai Speer #7 Mrs. Splichal History of Cabela’s The history of Cabela’s, known as the World’s Foremost Outfitter, is rather simple. Richard Cabela and his wife Mary Cabela started out their business on their kitchen table in Chappell, NE. From a private shop with humble beginnings, Cabela’s grew into a billion dollar public corporation traded on the New York Stock Exchange. Dick and Mary Cabela started selling hand tied fishing lures for $1 with 12 in a package, they only got one response. So they started selling 5 in a package for free but 25 cents for shipping. It didn 't take long for them to start getting orders from sportsmen and women from around the country. They also put ads in Outdoor magazines. Each order was mailed with a mimeographed

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