ipl-logo

Cadbury Advertising Advantages And Disadvantages

1740 Words7 Pages

Cadbury

Introduction
UK’s Cadbury is confectionary company owned by Kraft foods. It captures 30% (2010) of total chocolate market (£3.6b in 2010) in UK ahead of its close competitors Mars and Nestle. It has an advantage of having more than 100 years legacy of producing chocolates and consumer awareness about the brand. This adds up in the strengths of the company over its competitors. The company may have potential threats posed by the existing competitors in the market, or higher production costs etc.. Further, Cadbury Dairy Milk chocolate enjoys tremendous customer base having retail sales volume equal to £370m. To reinvigorate the brand, a promotional campaign was initiated under the theme “Get the Love Back”. The company indeed wanted …show more content…

In addition, the company’s objective of the campaign is to connect with its potential customers and bring back the love.
Q2. Cadbury have relied very heavily on TV advertising for their ‘A Glass and a Half Full Productions’ advertisements. Comment on the advantages and disadvantages of TV advertising.
Advantages
• The glamour of media associated with a TV commercial makes it appealing and attractive method.
• TV has the ability to air message to audiences with motion, color, sight and sound.
• TV has the power to engage people emotions and empathy and audience can get influenced by the strong content of the advertisement.
• You can easily reach targeted audiences like children during cartoons or women during food programs etc.
• In comparison to the print media Television reaches very large and diversified audiences in a short period of time.
Disadvantages
• Relatively expensive and complicated than other platforms for small advertiser.
• Commercial breaks seemingly become engaging and boring and escape the sight of audience if not intrusive.
• Showing ad once on TV does not ensure its reach to the targeted audience. It requires more air time during peak hours and involves additional

Show More
Related

  • Ethos Pathos Logos

    1750 Words  | 7 Pages

    Print advertisements are very important today because they show people the importance of a product, or even the knowledge of doing something right or wrong. A website called, Smallbusiness.chron.com states, “Small companies using print in advertising can expect their advertisements to last longer.” A long lasting message is what companies strive for since they want to get their point across and are typically very informative. Of course, getting the point across is the goal in all marketing company departments, but sometimes commercials on television are not enough. Print advertisements leave more of a lasting impression on someone’s mind which leads them to wonder.

    Read More

  • Rhetorical Analysis Of Chevrolet's 'A Boy And His Dog'

    975 Words  | 4 Pages

    The commercial published by Chevrolet in 2014 is an exceptional advertisement. This commercial advertises the Chevy Silverado truck. However, this commercial does not only influence the audience to purchase a truck but; the advertisement portrays a life lesson that every person should know and practice. The commercial by Chevrolet titled, “A Boy and His Dog,” is extremely effective and persuasive to the audience through emotion, ethics, and logical situations.

    Read More

  • Summary Of Hype By Kalle Lasn

    496 Words  | 2 Pages

    Advertisements are displayed differently around the world, no equality in brands, and brainwashing humans. There are distinct types of commercial depending where you live. It depends on the culture and their needs. For instance, Taco Bell 's advertisements in the United States compare to the

    Read More

  • Advertising's Fifteen Basic Appeals Summary

    1890 Words  | 8 Pages

    Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

    Read More

  • Explain How Does Advertising Mirrors Society

    1126 Words  | 5 Pages

    Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.

    Read More

  • Synthesis Essay On Advertising

    967 Words  | 4 Pages

    Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”

    Read More

  • Porter's Five Forces Analysis Of Cadbury

    2096 Words  | 9 Pages

    These potential competitors represents the barriers to entry for instance, the requirement of a high venture, the processes set by the management and also a brand which is well-known by the public to reduce the intimidation set by potential competitors which are due to enter the market sooner or later. Seeing that chocolate is famous world-wide, the possibility for new companies to penetrate the market with new chocolate recipes that are able to capture the consumers’ hearts regardless of

    Read More

  • Milk Advertisement Analysis

    926 Words  | 4 Pages

    A large proportion of people do not consume the minimum recommended daily servings of milk products. This problem has created a nationwide stir for increasing milk consumption and persuading more people to pick milk over other beverages. One such product is the “Got Milk” campaign, which uses celebrities to encourage younger customers to buy more milk products. “Got Milk?” campaign launched in 1993 by the California Milk Processor Board, which is funded by dairy products. The purpose of this campaign was to counter falling sales of milk in the U.S. as consumers were switching to health drinks, sports beverages, soft drinks, and other beverages.

    Read More

  • Case Analysis: Case Study: Kraft Heinz Company

    1823 Words  | 8 Pages

    Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.

    Read More

  • Cadbury Marketing Strategy

    835 Words  | 4 Pages

    Cadbury started its journey way back in 1905 in United Kingdom’s with the manufacturing of tea and coffee. Later they got into chocolate market and became the leader of the market with market

    Read More

  • Literature Review Of Advertising

    974 Words  | 4 Pages

    Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.

    Read More

  • Impacts Of Print Media And Electronic Media On Social Development

    1627 Words  | 7 Pages

    Types of media: • Print media. • Electronic media.   Print media: Print media advertising is a form of advertising that uses physically printed media (such as magazines and newspapers) to reach consumers, business customers, and prospects. Advertisers also use digital media, such as banner ads, mobile ads, and social media ads, to reach the same target audience. Electronic media:

    Read More

  • Impact Of Television On Society

    2990 Words  | 12 Pages

    Sandra Assouad Ahmed Sokkary Farida El Hagin Omar El Battat Television and how it affects our society Television is one of the most important miracles of science. It is a telecommunication medium that is used for transmitting and receiving moving images and sound. Televisions can transmit images that are monochrome, in color, or in three dimensions. Whether good or bad, television has found its way into the lives of people all over the world and it 's an important part of life for many.

    Read More

  • Cacao Show Case Study

    865 Words  | 4 Pages

    The primary target customers are people in the middle class. They used to buy cheap mass-market chocolates but desire to buy good quality chocolate. Thanks to the economic growth, there are 86 million are in the middle class in Brazil. • What “job” are the primary targets trying to accomplish Although Cacau Show has variety of products, their main product is truffle which is sold for US$0.57. Thus, it can be analyzed that customers buy Cacau Show’s products to enjoy by themselves at home.

    Read More

  • Evolution Of Mass Media Essay

    941 Words  | 4 Pages

    Major developments in the evolution of mass media during the last century It has come to our attention that media is changing since its origin. In mid last century newspaper and magazine were the principle source of mass communications. Later the radio provided another source to achieve the majority. Individuals frequently tuned in to get records of what is happening in the world, getting to know the current trends.

    Read More

More about Cadbury Advertising Advantages And Disadvantages

Open Document