Cadbury Chocolate Case Study

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1) Cadbury Celebration Cake with Buttons:-
Make your celebrations really special with a delicious chocolates treat. From the indulgent Flake Celebration Cake to the Cadbury Buttons Party Cake. Cadbury 's ranges of
Party Cakes are perfect for any special occasion.

2) Cadbury Hot Choc Chunks:-
Cadbury Dairy Milk unveils a yummy invention which heralds a new dawn for hot chocolate lovers: Hot Choc Chunks!. The chunks of real chocolate melt into milk to make a smooth delicious creamy treat! Cadbury Hot Choc Chunks is now Fair-trade certified.

3) Cadbury Clusters:-
Cadbury Clusters are tasty treats of crunchy flakes and juicy raisins tumbled in scrumptious Cadbury milk chocolate. They 're wonderfully odd look odd, taste wonderful!
Whether you
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Picnic 's been going since 1958 and you 'll still find its nobly goodness in a shop near you. Probably one of the most memorable campaigns for the brand was one which featured a camel called Calvin which was singing a song about the 'chew ' of the bar.
In Australia it 's marketed as being 'deliciously ugly '! How rude!

5) Dairy milk:-
The story of Cadbury Dairy Milk started way back in 1905 at Bourneville, U.K., but the journey with chocolate lovers in India began in 1948.The pure taste of Cadbury Dairy
Milk is the taste most Indians crave for when they think of Cadbury Dairy Milk. The variants
Fruit & Nut, Crackle and Roast Almond, combine the classic taste of Cadbury Dairy Milk with a variety of ingredients and are very popular amongst teens & adults. Recently, Cadbury
Dairy Milk Desserts was launched, specifically to cater to the urge for 'something sweet ' after meals. Cadbury Dairy Milk has exciting products on offer - Cadbury Dairy Milk Wowie, chocolate with Disney characters embossed in it, and Cadbury Dairy Milk 2 in 1, a delightful combination of milk chocolate and white chocolate. Giving consumers an exciting reason to keep coming back into the fun filled
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6) Gems:-
Launched in 1968, Cadbury Gems has captured the fancy of children for more than
4 decades now. Supported by a number of popular TVCs since the Eighties, Gems is uniquely positioned because of its chocolate taste, colorful buttons and multiplicity. The taste and fun associated with eating Cadbury Gems and the joy of sharing it with friends has also made the brand a source of nostalgia for older consumers. Simply put, eating Gems brings happiness, fun and mischief to a kid 's world. Which is why, Cadbury Gems

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