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Cadbury Vs Nestle Essay

1738 Words7 Pages

OBJECTIVE OF THE STUDY
The objective of the study is to "compare the marketing of Cadbury and Nestle". The main aim of the study is to identify the two most prominent and dominating chocolate companies- Cadbury and Nestle and to make a comparative study of the different ways in which both the companies promote and advertise their products and to draw a line between how the marketing strategies of both the companies differ from each other and in what aspects. The main focus in this study is on the chocolate products manufactured by both the companies. After performing the study and analysis we need to find out which company has a more market share and which company is preferred by the people and the reasons behind it.
The companies Cadbury …show more content…

Cadbury hot choc chunks
2. Cadbury drinking chocolate
3. Cadbury hot chocolate instant
4. Cadbury highlights
5. Bournville cocoa
6. Cadbury bourvita

PRICE
Price is an important element of the marketing mix. The price charged for a chocolate bar can determine whether a consumer will buy it and the level of sales achieved can determine whether or not Cadbury Schweppes will make a profit.
Due to price hike in raw material and labor cost company had not increased the cost of product but reduced the weight of product.
EG. 5 Rs pack was of 13gm but now it is 10.5 gm.
The prices of few products of Cadbury is as follows:
PROMOTION
Promotion of the product plays a major role as it helps people to be aware of the product and also pursue them to buy the product and recommend it to others. Cadbury prefer emotional advertisements showing people the role of their products in every aspects of their lives. The other way used by Cadbury to attract people is promoting their products through celebrities. Amitabh Bachan is the brand ambassador of Cadbury.
Cadbury promotes the products by using the following three mediums:
• Television
• The print media
• Posters

Few of the advertisements of Cadbury along with their taglines …show more content…

STAR:
It represents high market share and high market growth, having high revenue generation and investment. Thus the net revenue nullifies. The products of nestle included in this category are:
• Nescafe
• Ceralac
QUESTION MARKS:
This part of the matrix stands for high market growth and low market share. The products included in this part are:
• Nescafe decaf
• Nestle nestum
• Smarty 's
• Nesquik

CASH COWS
It represents high market share and low market growth. The products included in this category are:
Maggie noodles
Kit Kat
DOGS
This is the part of matrix that has low market share as well as low market growth. This part includes the following products:
Nestea
Milky Bar
Nestle Dahi
Nestle Crunch
Nestle Munch

HYPOTHESIS DEVOLOPED
The hypothesis we can develop are:
• People consume chocolates on regular basis, but usually more chocolate is consumed on some occasion.
• Some people are loyal to particular brand and firmly support it.
• People prefer their type of chocolate based on its size, price, flavour.
• Advertisement plays a major role on people 's preference of chocolates.

DATA COLLECTION
For collecting the data, we made a questionnaire, to find the preferences of people on different bases. The questionnaire includes the

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