Cadbury Consumerism Essay

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Comprehensive Discussion on Consumerism Issues Halal issues for Cadbury Confectionery Malaysia Halal issue was the thorny instance that related to one’s culture. Cadbury’ products labeled halal logo on the package but it was contained of porcine DNA, it caused related party to take action against this issue especially Islam. Therefore, Cadbury’s products were getting boycott because it contained improper ingredients against the halal certificate, customers felt that they were being cheated by Cadbury company to purchase its products (Noble, 2014). This was no compliance with the logo stated in the chocolate’s packages so customers got mad on it and expressed their emotion through social media. The scandal of the pig DNA contamination in Cadbury’s chocolate, it caused getting attention from the research department to carry out the test. Chemistry Department laboratory tests indicated that Cadbury Dairy Milk Hazelnut and Cadbury Dairy Milk Roast Almond contained the ingredients of pig Deoxyribonucleic Acid (Awani, 2014). That was proven there was not a scandal, but Cadbury just announced to the public there was unclear contamination in its ingredients (Hamzah, 2014). The action was taken because to appease outraged from consumer by hiding or skimping on this issues to public. During this…show more content…
It leads to health problem for Cadbury’s customers as it contained the dangerous ingredient to arise the food poisonous. Salmonella consisted of various bacteria compromised one’s health that had been founded in Cadbury’s products that caused Cadbury received grievances and reports from numbers of customers. Hence, this incident distressed Cadbury company to recover from the problems and regain their reputation. According to, they will be torturing with diarrhea, fever, abdominal cramps, vomiting and the critical situation is death from poisoning instead of falling in sick or

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