Cadbury Dairy Milk Case Study

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ANALYSIS OF THE STUDY

Table 1: LINKAGE FOR THE CHOCOLATES

N=100

Chart 1:
From the above analysis of the given sample of 100 respondents it is concluded that out of 100 people 95 people like to eat chocolate while only 5 people do not prefer to eat chocolate.
Table 2: DIFFERENCE ACCORDING TO AGE GROUPS N=100 AGE GROUPS
BRANDS 0-10 10-20 20-30 ABOVE 30
CADBURY 7 25 14 5
NESTLE 5 6 8 5
NO CONSUMPTION 2 10 6 1
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While Temptations is the least preferred sub-brand of Cadbury chocolates.
Table 6: PREFERENCE OF SUB-BRANDS OF NESTLE CHOCOLATES NESTLE CHOCOLATES N=100
SUB-BRANDS GRAND TOTAL OF PREFERENCES AVERAGE (GRAND TOTAL OF NO. OF RESPONDENTS) RANKS
KIT KAT 70 3.18 1
MUNCH 64 2.9 3
MILKY BAR 65 2.95 2
BAR ONE 45 2.05
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Table 7: IN NESTLE CHOCOLATES

N=100
FACTORS GRANDTOTAL AVERAGE RANK
FLAVOR TASTE 93 4.2 1
PRICE 68 3.09 8
QUALITY 85 3.86 2
PACKING 66 3 10
FORM 68 3.09 8
BRAND 76 3.45 5
IMAGE 81 3.68 3
COLOUR 73 3.32 6
SHAPE 77 3.5 4
QUANTITY 73 3.32 6

Chart 7:
According to the above analysis it is concluded that average people are most satisfied with the flavour taste of a chocolate followed by the quality and image. It is surprising to know that although people are satisfied with quality and unsatisfied with the form and packing.

Table 8: FORM PREFERENCE N=100
FORM OF CHOCOLATE NUMBER OF RESPONDENTS
HARD 33
NUTTIES 25
CRUNCHY 29
CHEWY 20

Chart 8:
According to the above analysis it is concluded that most of the people consume hard chocolates and chewy form of chocolates is the least preferred.

Table 9: PACK OF CHOCOLATES

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