Cadburys Chocolate Case Study

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Cadburys Chocolate UK – An Introduction Cadbury’s as a brand is one of the most recognised and reputable organisations on the planet. Formed in 1824 as a small cocoa, tea and chocolate franchise in Birmingham, England by John Cadbury, the business has gone from strength to strength and continues to conquer 20 out of 50 confectionery markets around the world today and has 13 of its bars in the list of the top 30 chocolate bars. Cadbury’s have three confectionery attributes: Chocolate, Gum and Candy of which, are on sale virtually all over the planet focusing across four geographic regions and 12 markets from USA to Turkey, Russia to Australia. To achieve such success Cadbury’s employs around 50,000 people, work with 35,000 various suppliers…show more content…
They have 5 main competitors to consider, those being: MarsWrigley (being their main opponent), Nestle, Hershey, Kraft and Ferrero and alongside these there are smaller companies but none in comparison to the main few. For example, similar products are fairly matched in prices, with no big ‘price hikes’; Profits can be very high, abnormal as such and though barriers to entry aren’t quite as high as a company within a Monopoly they are still high to reach a standard like Cadburys. The 6 main companies will also concentrate on their business but will also pay close attention to that of each…show more content…
In order to maintain a good relationship with customers it is important to provide a product that is good value for money (confectionery being an affordable luxury), quality, availability, convenience and also developing/growing, everybody likes a new and better version of a product but also one that doesn’t distain itself from its originality and purpose. Cadburys have a wide spectrum of customer ranging from the young to the old so have to consider all opinions. It is very easy though to discourage a customer by not providing all that they expect. This can lead to bad publicity/press, loss of business and reputation therefore it is vital to listen to their needs with, for example, market research campaigns, customer studies etc. Creditors It is highly important not to upset Creditors as they can provide a company with the funding capabilities to continue and expand the business. It is vital to pay on time or even early to maintain good credit and reputation otherwise the company stands to gain bad credit history, limited or no further funds and maybe even face legal action. Distributors Cadburys being the large company they are have a high demand for the their distributors and therefore require extreme reliability and flexibility, on the other hand, rather like a creditor the distributor requires prompt payment and
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