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Cafe De Coral Essay

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1.1 Identify the purposes of different types of organisation Café de Coral Group is a listed company at the Hong Kong Stock Exchange. It is the largest Chinese restaurant chain in the world with business spans the four corners of the world. Café de Coral has evolved from a single outlet to the leading Chinese fast food chain with over 140 restaurants, serving more than 300,000 Hong Kong customers daily. As a leader in Chinese fast food market, Café de Coral will continue to thrive on the company philosophy of making customers the topmost priority and constantly outperforming itself. It states that the Group brings along better products, environment and service quality to Hong Kong people. As a public limited company, its organizational …show more content…

Fast food industry is very challenging and every company invests lot of money on product and service development and they are competing with each other to get competitive advantage. Competition policy promotes competition and makes markets better and improves the efficiency of various organisations. It ensures wider customer choice; technical innovation which promotes dynamic efficiency and effective price competition between supplies. Competition policies are based on four policies: antitrust & cartels, market liberalization, state aid control and merger control. All those policies restrict competition including price fixing and other abuses. Competition policy breaks the monopolistic market and ensures easy entry on new competitors. On the other hand, regulations are enforced by government to forecast how a market works and the outcomes which results for both customers and manufacturers. Some regulations are fair trading, standard customer services, and environmental policies and so on. Regulatory committee monitor prices, ensures standards customer services, surrogates competitors and opening up markets (Riley, G., 2012). McDonald’s are facing challenges from other competitors like Burger King, KFC and Subways for price, quality of food and services and so on. All the products price of those companies are almost

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