Camel Cigarettes Analysis
In order to keep R.J Reynolds claim, more doctors smoke Camel cigarettes, he supported this statement by using credibility (ethos) meaning, this is the use of someone else’s credibility to support an argument or the author 's credibility. First and foremost, the protagonist being a doctor, the good moral character, is an example of the use of ethos. The reason why doctors are considered good moral characters is because they have a strong loyalty to their patients, when it comes to protecting their health. In addition to doctor 's background presenting them as a good moral character would cause a viewer to believe that Camel cigarette would be the best path to follow due to the fact doctors are supposed to benefit your health. Even though our common sense would direct us away from smoking, doctors promoting Camels would make …show more content…
The first tactic used was the better or worse to signify Camels is better than any other cigarette because more doctors smoke Camel due to the pleasure and mildness they get out of it. Although many cigarettes were labeled harsh, many doctors prompted the cigarettes as milder and so did the packaging of the Camel cigarette. To captivate the views even more using the better or worse tactic the promoter insists viewers take the 30 day mildness test for there self. To add on to logos the advertisement used an anecdote, a short and amusing story about a real incident. The short advertisement is about two doctor talking about how hard work can be, but then they seem relaxed after lighting up a camel. Due to the fact doctors experienced a pleasurable and mild cigarette indicating that so would the public made Camel cigarettes sell rapidly. In these case Camel advertisement seems to demonstrating a point that may be false but makes a successful sale of the
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692 Words | 3 PagesThey give Oz a great deal of credibility amongst his readers because they sound true and factual, and for the average person, that is more than sufficient. Oz also knows that his background as a doctor will give him credibility so he does not fail to mention this in his writing “But as a doctor, I know that patients don 't always have the time, energy or budget to shop for artisanal ingredients and whip them into a meal”(Oz para.4). By mentioning that he is a doctor, Oz gives his writing a sense of validity amongst his readers. Dr. Oz follows the fact with a statement that grabs the audience 's emotional senses, something that they can sympathize with; Oz’s use of pathos strengthens his argument. By saying that “I know that patients don 't always have the time, energy or budget to shop for artisanal ingredients and whip them into a meal”(Oz para.4)
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Cigarettes Rhetorical Analysis
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164 Words | 1 PagesThe facts state that smoking will cause a raise in your blood pressure, wrinkles in your skin, may cause heart attacks and may cause cancer. The adverstiment includes true and logical facts that are hard to agrue with. The logos rhetroical appeal is based of using reasoning to convince a reader or viewer. The ad also does this by displaying a picture of a gun being loaded with cigarettes,
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Chesterfield Cigarettes Analysis
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