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Canada Goose Case Study

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Canada Goose has risen to the top of the winter clothing industry with their commitment to authenticity, their slogan being” Canadian Made” Canada Goose has made a conscious decision to keep its manufacturing force in Canada. That decision to stay in Canada and their commitment to authenticity, have helped Canada Goose separate itself from the competitors. The culture of authenticity is part of the company’s DNA, and it shows in the way it hires people and manages performance.
Canada Goose has been known for doing things that have never been done before. They embrace the idea of change and, believe that change is a big part of the journey and that it’s a positive aspect to not just the survival, but the positive culture and overall success.

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