ipl-logo

Canadian Cancer Society Marketing Strategy

973 Words4 Pages

The product in this marketing plan is the service provided by Canadian Cancer Society which is information dissemination and a call to action to all teenage smokers and those who are vulnerable to developing smoking as a habit. The awareness and call to action is the product or service that Canadian Cancer Society is promoting through this immersive media marketing campaign.
12.2 Price
There is no financial cost associated with this service that Canadian Cancer Society is providing but the target market will have to utilize resources like time and the effort to create the ads, and to share them with friends and family. They will however have to spend money and give time to come to the ‘Hangout at Victoria’ and the ‘Be Kissable Again’ event. …show more content…

Budget and Financial Summary
14.1 Financial Statements Analysis
Observations: (Financial Statements, 2015)
The Financial statements of 2013-2014 and 2014-2015 have been analysed for the purpose of analysing Canadian Cancer Society’s Cash Flows.
● The revenue is recognised on Cash basis but pledged amounts are not accrued.
● Cash and cash equivalents are not accounted for this report as they are short term deposits that are highly liquid (maturities less than 3 months).
● Canadian Cancer Society also invests in advocacy i.e. to directly influence policy makers.
● From the financial statements, it is identified that the accounting policies of the organization account ‘unrestricted funds’ for their research, programs. These funds are appropriated from this account to fund activities and campaigns that are approved by the Board.

Particulars (CAD in 000s) 2015 2014
Fundraising revenue 110,616 …show more content…

Many secondary schools are members of this association and they also liaise with school districts, the Ministry of Education, the BC School Trustees Association (BCSTA), BC School Superintendents Association (BCSSA), BC Principals & Vice-Principals Association (BCP/VPA) and BC Confederation of Parent Advisory Councils (BCCPAC). The sponsor is a strategic fit in terms of the target market of this association as they have more than 94,000 students that participate in provincial level champions and they encourage extra-curricular athletic programs (BC School Sports,

Show More
Related

  • Hrm/531 Week 4

    484 Words  | 2 Pages

    Critical Element 1: TITLE: Cash Verification (CV) Financial Reviews S: Conduct and complete mandated CV reviews on negotiable instruments and other assets to ensure sound financial management. Provide advice, education and training to appointed collection agents and departments to ensure fund management efficiency/effectiveness, ensuring strong internal management controls are practiced. M: Conduct 24 reviews; prepare reports, ensure RM is briefed and afforded an opportunity to respond to report results; report results to the CO in a timely manner; follow-up on any reported findings in subsequent reviews.

    Read More

  • Caasc Rules And Regulations Essay

    529 Words  | 3 Pages

    CAASC Rules & Regulations Article 1: Introduction: 1.1 The Carolina’s Athletic Association of Schools of Choice is a not-for-profit organization created to provide competitive athletic competition for non-traditional educational institutions. The CAASC consists of member schools at the Junior High and High School level that wish to participate in interscholastic activities. The member schools include, but are not limited to, charter schools, public schools, home school organizations and parochial schools. It is our goal to help facilitate communication, provide structure and guidelines, organize tournaments and manage the funds necessary for these activities.

    Read More

  • Examples Of Ethos Pathos Logos

    701 Words  | 3 Pages

    Nationally it is known cigarettes are an unhealthy addiction giving it a unique word choice that compares that crisis from 1970s to what the big foods industry is currently doing with its marketing. This provided a logical argument following up with credibility of discussing two meta-analysis done about how ads play in food roles. More in the article are numerous sources that makes a collage giving it an overall neatness and

    Read More

  • Joint Assistance Sponsorship Program: A Case Study

    1195 Words  | 5 Pages

    The CIC will provide “financial

    Read More

  • Swot Analysis Of Bell Communications Enterprise

    1570 Words  | 7 Pages

    VISION AND MISSION STATEMENT Our company has a goal to be acknowledged as a leading communication brand. To achieve that goal, we are developing and providing the innovative communication and media services across the Canada in the way of television, smartphone, computers, tablets and internet. In this way, our company provides to our shareholders and rewarding careers to team members although ensuring that we have the enough financial strength to run our Bell Let’s Talk Charitable assurance to mental health and sponsorship program across the country to all people.

    Read More

  • Nhs Ethical Issues

    1889 Words  | 8 Pages

    We can also fundraise, and sometimes get donations from the organization with whom we work” (Alberg). So, the school funds the nonprofit when the funds are needed which is very rare. I talked to the officers about the financial aspect of NHS and neither one of them really knew where or how they got their budget. Which, I personally feel like a lot of nonprofits might deal with this same issue. Due to the fact that one or a few main people run the budget.

    Read More

  • Case Study: Consider The Crown

    1019 Words  | 5 Pages

    By using advertising, publicity, sales promotions and social media the campaign will work to grasp the attention of its target market. Brain injury prevention and education is Consider the Crown’s main objective and the campaign wants its consumers to understand this emphasis. Consider the Crown hopes to captivate its audience by….state which image I want to create Through advertising, Consider the Crown will reach out to a large audience. In Consider the Crown’s advertising efforts newspapers, radio spots and television commercials will be utilized. Four weeks before Consider the Crown takes place advertisements will appear in these various mediums and will reappear throughout the campaign.

    Read More

  • Marketing Mix For Tim Hortons

    745 Words  | 3 Pages

    Tim Hortons Product: Other than its donuts, Tim Hortons offers a wide variety of snacks and meals, such as sandwiches and soups. Along with the food,Tim Hortons also provides us with the experience all together. When you go to a Tim Hortons you feel very welcomed and comfortable. The service is fast and the workers are friendly.

    Read More

  • A Rhetorical Analysis Of Quit Smoking

    861 Words  | 4 Pages

    With the alarming number of smokers, agencies spend billions of dollars every year on anti-smoking advertisements. Anti-smoking agencies enlighten audiences of the negative consequences of smoking and try to persuade them to stop. The visual I chose to analyze is a commercial engendered by an anti-smoking agency called Quit. The advertisement, “quit smoking commercial” shows a mother and a son walking in a busy airport terminal. Suddenly, the mother abandons the child, and after he realizes he is alone, he commences to cry.

    Read More

  • Tim Hortons Marketing Strategy

    2463 Words  | 10 Pages

    The corporate structure for Tim Hortons consists of the following: Paul House – President, CEO and Executive Chairman; Roland Walton – President of Tim Hortons Canada; Jill Aebker – Executive VP & Corporate Secretary; John Heneon – Executive VP Supply Chain; Steve Wuthmann – Executive VP of Human Resources; Mike Meilleur – Executive VP of Tim Hortons USA; Marc Caira – Chief Executive Officer; Cynthia Devine – Chief Financial Officer; William Moir – Chief Brand & Marketing Officer; David Clanachan – Chief Operations Officer. There are 11 directors who sit on the Board of Directors. Tim Hortons product lines consist of: original blend coffee, dark roast coffee, decaf coffee, specialty hot beverages, take home packaged coffee (beans & ground),

    Read More

  • Value Based Healthcare Marketing Strategy

    1551 Words  | 7 Pages

    Name: Professor: Class: Date: How Value Based Healthcare Blends Strategic Planning, Healthcare Marketing and Quality and Strategy in Health Care Marketing Value Based Healthcare The concept of value-based healthcare refers to the restructuring of the various global healthcare systems with the fundamental goal of fostering increased value for the patients (Moriates, Arora, & Shah 5).

    Read More

  • Tesco Regulatory Framework

    1876 Words  | 8 Pages

    TASK 1 / P2: I will be explaining how tesco financial's s statements influence the legal regulatory framework . TESCO PLC. Tesco is one of British largest retail grocery, the first in terms of the top 10 retail in the United Kingdom.

    Read More

  • Essay On Gender Stereotypes In Advertising

    1545 Words  | 7 Pages

    The ad is intended to persuade women into believing that Virginia Slims cigarettes are designed for women, and that women should not be smoking the “fat cigarettes” that men smoke. Obviously, women are the target audience of this advertisement. The general message contributes to women’s need to be dissimilar to men, and that this may be achieved by means of smoking cigarettes that are designed to fit a woman’s hand, as if men and women have gender-specific shaped hands. The ad aims to fulfil women’s need for affiliation with the much coveted slim female elite group. Similar to the first advertisement, a tone of camaraderie is used in the text, to establish a sense of belonging to a group who share common aesthetic values, being slim in this case .

    Read More

  • Consnors Marketing Strategy

    1547 Words  | 7 Pages

    The main aim of this research report is to develop a marketing communication plan for Connors Café Bar. The report significantly involves situational analysis, segmentation, targeting, positioning concepts pricing strategic, external and internal market analysis, product life-cycle (PLC) as well as marketing implementation plan. The main objective is to determine the marketing communication programme of Connors Bar along with identification of consumer buying behaviours and attitudes. The action or marketing implementation plan effectively demonstrates the desired customer behavioural changes that are essential to take in consideration in order to attain relevant business objectives as main marketing purpose of Connors is to attract higher

    Read More

  • Health Promotion Strategies

    450 Words  | 2 Pages

    When discussing health promotions many strategies are used. To first understand the strategies used in health promotion you must understanding the meaning of health promotions itself. Let’s break down the term health promotion, health means the state of being free from illness or injury or a person 's mental or physical condition. While promotions can be defined as a communication strategies that inform, persuade, and influences beliefs and behaviors relevant to the product. Combined you get a is a process of enabling people to increase control over, and improve, their health and the conditions that affect their health ()

    Read More

More about Canadian Cancer Society Marketing Strategy

Open Document