Canadian Tire Case Study
Background/history
Canadian tire is growing since it was started 90 years ago to become one of Canada's most-shopped retailers. In 1922, Company s founder, W. Billes and Alfred J. Billes first opened an auto part service store located in Hamilton, Ontario to serve the increasing number of the private automobile(cars) in Ontario. Incorporated as Canadian Tire Corporation, Ltd. in 1927, the business grew in its services offered, its scope of the products, and in its geographic reach. Today Canadian Tire has nearly 500 stores Canada wide. It developed rather naturally over quite a period of time.
In 1930 they started company started expanding beyond their automobile business. In 1945, they began selling sporting goods and hardware items. "Its
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Canadian tire is unique among general retailers for its strength in automotive category. All Canadian tire stores Include auto service bays which are backed by stores extensive inventory of auto parts. The company also engaged in E-Business, its website www.canadiantire.ca is used by many Canadian shoppers to acquire many Canadian Tire products and services for home delivery and in-store pickup. Moreover, Canadian tire also uses many other marketing methods such as radio, television, social media, magazine and newspaper advertising, including weekly flyers, short catalogues and electronic flyers to keep its customers aware of any new inventory/ products, or services available with in-store or …show more content…
(Canadian Tire Corporation, Limited SWOT Analysis, 2017, pg9-10)
The company's Mark's business competes with mass merchants, department stores and speciality retailers some of the major competitors of this brand include Gap, Old Navy, Banana Republic, Walmart, Sears, the bay. FLG Sports compete with Source for Sports, Foot Locker, and Amazon. Similarly, the company's financial service business competes with the major banks(TD Bank, Scotia Bank, CIBC). (Canadian Tire Corporation, Limited SWOT Analysis, 2017,
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