Capri Hotel Case Study
Market Segmentation:
Capri hotel, is conveniently located near Expo station, the east part of Singapore and is close to Singapore Changi Airport. It is convenient with 12 minutes driving to airport and there are shuttle bus services available. It consists of 313 studio apartment with complete equipment provided. The neighbourhood consist of Singapore Expo, Eastpoint Mall and so for. Capri hotel targets mostly to business people who came over to Singapore for overseas business work. Not only that, it also targets travellers as it is located closely to Changi Airport and there is convenient public transport to bring them around Singapore. Capri provides the freedom for them to work and surf easily.
One@Changi, is conveniently located in the heart of Changi Business Park within walking distance to Expo, Tenah Merah and Simei MRT station. It is one of the two mixed-use developments that comprise of Changi City Point and Capri Hotel. One@Changi was acquire by A-Reit in 1st March 2016 for S$420 million. The building has a floor area of up to 80,000 sqft in each floor. The leasehold for the building is for 60 years. It has obtained its TOP in the year 2012. One@changi is located with various of facilities around the area such as Tanah Merah Country club, Safra Tampines and many more. This office building target
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Business workers will be attracted especially during weekday. CCP consist of a variety of food choices and for special dietary people. Most families will come to CCP during dinner time when they have dinner together or during weekend when there are activities held at Singapore Expo or parents will bring their kid to The Petite park located at the second floor of CCP to let their kids have fun. Teenagers will come to CCP during weekdays after school period. They might come over to get food or get their things they want such as sport shoes of school shoe from the Nike
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