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Captain Morgan Ad Analysis

317 Words2 Pages

By simply glancing at the two ads, you can immediately tell that they are very different in their approach. The similarities are there, but they are not quite as noticeable as the differences. For example, the Captain Morgan Ad is for rum. The Wild Turkey Ad, on the other hand, is for a bourbon. Also, the Captain Morgan Ad seems to portray the product as a “party alcohol.” It shows us two young people at a wild sort of party. The Wild Turkey bourbon is portrayed more as, “a drink shared between close friends,” showing us the shadows of what appears to be two cowboy friends catching up over a glass of bourbon. This gives us an exciting and upbeat atmosphere for the rum and a calm, quiet atmosphere for the bourbon. Respectively, the rum seems

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