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How To Write A Marketing Plan For Car Wash

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The operation and office of DARZY’s Car Wash will be located at 652 Arnaldo Highway, Barangay Santiago, General Trias, Cavite. The target market will be the residents of General Trias, Cavite and also the car owners passing by the area. It will include all the residents in different subdivisions who have vehicles, busy persons who don't have enough time on cleaning their cars and also the people passing by the area. The proponents decided to put up a car wash business because of a great opportunity and a huge demand on car wash service on the said area. Based on the survey conducted, 65.2% of the respondents are in favor of car wash rather than cleaning their cars by themselves. That means that they are interested in car wash business. Meanwhile, 77% of households have monthly income ranging from Php 10,000 up to Php 70,000 so that they can avail car wash services. The population of General Trias is 348,191 according to the Municipal Hall. Based on the computation of the projected demand for 2018, the market potential for exterior wash will be 26,138 and for the interior wash will be 19,718. All in all, there …show more content…

Building a good marketing strategy is a way to convince customers to avail the services and makes them satisfied of the services they receive.
The marketing practices of existing competitors to attract customers will be through tarpaulins that will be placed on different posts, they can use social media such as Facebook and Instagram in which they are posting through the use of internet so that more customers will know about their business and avail the services they are offering, flyers, television commercials, radio broadcasting, and also newspaper advertisements. DARZY’s Car Wash will adapt some of the marketing practices of competitors, such as promotions through tarpaulins, social media (Facebook and Instagram) and

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