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Care Of Atlanta Ethos Pathos Logos

683 Words3 Pages

Childrens Healthcare of Atlanta is one of the largest pediatric systems in the country, they have created a campaign, Strong4Life, which targets an ongoing epidemic in the U.S., childhood obesity. Using ethos, logos, and pathos, through a gloomy image of an obese young girl, Strong4Life is looking to rhetorically increase awareness amongst the public, parents, and also children facing this issue. The effectiveness of this ad is debatable, because the lack of ethos and logos visually is not there. Although, the Strong4Life ad lacks any visual context of ethos and logos, They do briefly provide credibility in fine print stating that the ad was “Brought to you by Children’s of Atlanta”. They have been ranked as one of the top pediatric hospitals …show more content…

The first way they do so is in the way the image is presented, black and white with big bold red lettering. This strategy gives it an overcoming feeling of importance and alarm. This is effective because it is literally warning the public about childhood obesity. The obese little girl is also the focal point of the ad, they want the audience to be drawn to her facial expression and the fact that she is obese to support the text on the ad. The body language of the girl speaks for itself, she appears to be covering her stomach by crossing her arms, in doing so she is displaying signs of self-consciousness. Aside from feeling sorry for the obsess child and possibly considering what this epidemic can do to a child, it can also evoke feelings of anger if the ad is misinterpreted. If someone were to read “It’s hard to be a little girl when you’re not”, it can be a negative statement to them, thus that someone feeling offended and possibly see the ad as insensitive to those who have fallen a victim of childhood obesity, whether it be the children themselves or parent of a child going through this. This form of pathos is also effective because whether someone feels that the ad is insensitive or they want to consider the organization to contribute and help fight childhood obesity, Strong4Life is still receiving the attention from people that they sought out

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