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Carl Benz: Marketing Communication

772 Words4 Pages

Marketing communication is a subset of the overall subject area known as marketing. Marketing has a marketing mix consisting of price, place, promotion, product (known as the four Ps), which includes people, processes, and material evidence when marketing services (called seven Ps).
Integrated marketing communication integrates the elements of a communications portfolio into a coherent whole. This is called the marketing communication mix, and formed the basis of the marketing communication movement. Marketing communication how to adapt? Marketing communication is a marketing mix of "promotion." Why is marketing communication integrated? "Integration means combining or combining, or simply putting the puzzle together into a complete picture. …show more content…

German car company has existed for more than a century, is now operated by Daimler-Benz, headquartered in Stuttgart, Germany. The people behind Mercedes are responsible for the dawn of modern internal combustion engines, in the real sense they invented the car.
Carl Benz is considered the founder of this company, his 1986 patent "Benz patent car" is widely considered the first car. Later that year, Daimler and engineer William Maybach also converted a gasoline engine stage coach, out of horsepower transport. While Mercedes and Daimler both live in southern Germany and at the same time work in their respective models, they have never seen each …show more content…

In terms of recognition and reputation, he is not as successful as Daimler. Daimler 's car after the success of the car gained more recognition, but he cannot witness the Maybach production company for the joint company DMG one of the best design.
The success of this design is also attributed to the businessman and car enthusiast Emile Jellinek who bought his first Daimler car in 1897. He was very excited about the car, and he approached Daimler and Maybach to offer mass-produced cars, terms that would be the name of the brand in Mercedes rather than Daimler. Mercedes was the daughter of Jellinek and the first Mercedes was launched in 1901. With its impressive success in the market and in the racing field, the Mercedes has led a new era .
Today the origin of Mercedes is traced back to Mercedes-Benz in 1986 and Daimler 's car was sold in the 1901 market. Daimler-Benz only in 1926 Daimler-Motoren was acquired by Mercedes-Benz and Cie Daimler-Benz first Mercedes-Benz was a powerful light vehicle with low center of gravity. This is a 35-horsepower engine that marks the end of the frame used in automobile manufacturing. DMG has since 1902 the name of the successful brand "Mercedes" of the patent, the only missing is the

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