Carlsberg Company Analysis

Company background

CARLSBERG BEER

The Carlsberg Group is a German-style brewing company that founded in year 1847 by J. C. Jacobsen. This company 's first headquarters were located in Copenhagen, Denmark. The first brew was November in year 1847, and the first export of Carlsberg beer began in 1868 to a grocer in Edinburgh, Scotland. J. C. Jacobsen had established the Carlsberg Foundation to manage the Carlsberg laboratory and to support Danish scientific research in 1876. In 1883, Carlsberg decide to develop pure yeast which is Saccharomyces Carlsbergensi and it was sent to brewers around the world. So, the majority of owner of the company has been the Carlsberg Foundation since Jacobsen 's death in 1887. The company 's flagship brand is

In 1869, Heineken switched to the use of bottom-fermenting yeast. In year 1873, the brewery 's name had changed to Heineken 's Bierbrouwerij Maatschappij (HBM) and it also opened a second brewery in the Rotterdam in year 1874. A pupil of the French chemist Louis Pasteur, Dr. H. Elion, developed the "Heineken A-yeast" in the Heineken laboratory in year1886. At the same year, the French chemist Louis Pasteur developed the "Heineken A-yeast", the Heineken’s Bierbrouwerij Maatschappij (HBM) was established, and the first Heineken brand beer brand brewed. Furthermore, Heineken sales exceeded 1.7million US dollars, becoming France’s largest beer exporter. Heineken became the first European beer to be imported to the United States after the ban was lifted in 1933. This yeast is still as a key ingredient of the

ii. Summarise companies’ Corporate Social Responsibility (CSR) Report.

Corporate social responsibility is defined as the relationship between global corporations, governments of countries and individual citizens. It also concerned with the relationship between a company and the local society in which it operates. Another meaning of corporate social responsibility is the relationship concerned with a company and its stakeholders.

Based on Carlsberg Brewery Malaysia Berhad’s Corporate Social Responsibility report, the company committed to improving resource consumption and manage the environmental effect of the company’s operations in a way that is manageable not just for the environment and climate, additionally the communities in which they work. The company focused their preservation efforts to encourage reduce both electricity and thermal energy consumption. By reducing the electricity, the company continued to enhance Cooling Plant operation which is the greatest source of electricity consumption. It helps to balance the evaporation temperature and enhance the course framework operation to bolster adaptable and effective energy management control. The company reduce thermal energy by installed energy meters at the packaging line to improve energy usage observing and to enhance investigating exercises aimed at eliminating heat loss. In order to accomplish water conservation targets, the company set up a daily water consumption reporting mechanism to closely monitor