Carman's Kitchen Marketing Strategy

Price

<Identify the cost of the product to the customer. There are two primary pricing strategies you can use; market penetration, or skimming. However, there are other pricing strategies you can also integrate as an additional component to your pricing strategy. Generally, if this is an established marketplace then you will price based upon your competition and your positioning strategy against them. If this is the one and the only product in the marketplace and there are no substitutes then you will base your price based upon what the customer is willing to pay for the benefit offered. Justify your strategy based upon the overall objective of the marketing plan>

The following is outlined a summary of total consumer benefits and costs incorporated

A lot of consumers think the prices of Carman’s muesli are quite expensive compared to other brands. However, prices reflect the quality of the products. Most of consumers who choose to purchase higher prices products asserted that the prices are worthy for them to purchase (Lalwani & Shavitt, 2013). Therefore, price is defined as a thing that could be given up in order to derive value from Carmen’s Kitchen products. For repositioning marketing strategy, Carman’s Kitchen could increase their prices by 10% to improve the cost and quality of the products will be improved. The new consumers will accept to pay more on muesli’s safety, original ingredients and keep for consumers’ loyalty.

The additional costs incorporated of product price are included materials, produce and deliver of the products, fixed costs, cost of maintenance and products packaging. Carmen’s Kitchen needs to expect all the losses that will occur in the distribution chain. Carman’s Kitchen could consider increasing the cost of muesli and attracting new consumers that in new target markets to achieve the objective of increasing muesli sales and introducing Carman’s muesli range within 12 months to keep up with the growing organic

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