Carolina Herrera Case Study

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Carolina Herrera is one of the most well-know luxury brands throughout the world, which was firs created by Carolina Herrera, a a Venezuelan-American fashion designer in 1980 and in 1981 the brand received recognition from several key publications, including Women 's Wear Daily and Tatler, with particular early attention to her well designed sleeves.This brand has a lot of celebrated clients including Jacqueline Kennedy Onassis, who asked her to design the dress for her daughter Caroline 's wedding, Diana, Duchess of Cadaval, who asked her to design the dress for her marriage with Prince Charles-Philippe of Orléans, Duke of Anjou, and actress Renée Zellweger. In the late 1980s, Spanish fragrance company Puig licensed the Carolina Herrera name to develop and market a line of perfumes. In 1995, the firm acquired the Carolina Herrera fashion business, retaining her as Creative Director.In 2008, they launched a ready-to-wear brand called CH Carolina Herrera; as of 2012, there were 18 Carolina Herrera and CH Carolina Herrera boutiques in the world, and her lines were carried in 280 stores in 104 countries. As of 2011, her daughters Carolina Jr. and Patricia Lansing participated in the creative direction and design. In February 2016, it was reported by WWD that the fragrance side of the business had more than 25,000 points of sale across the globe while the CH brand included 129 freestanding stores. In 2015, the first advert for the brand was released, featuring models

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