Carrefour Competitive Advantage

Introduction

Carrefour group is an a popular hypermarket that include different kind of products. Plus Carrefour hypermarket’s are the best choice for the customers because the other hypermarkets doesn’t have a lot of product differentiation. In addition Group Carrefour was in the first a supermarket then it is became a hypermarket because of the high sales. Moreover Group Carrefour has many branches in different countries and that shows how Carrefour is an successful hypermarket that most of the customers choose it because it provide what they wants and needs.

1.1 Background Of The Company

Group Carrefour consider the second largest retailer in the world and it is open in Annecy 1959. Moreover Carrefour is a large and famous hypermarket

Moreover the competitiveness in Carrefour very high and that because of the high quality brands and low price that they offer. Plus Carrefour group has many promotion and sale that they make to attract the customers and meet their needs , this make them one of the biggest and best hypermarkets in the whole world .

Strategy

Carrefour have a lot of strategy that they use to attract customers. Those strategy can be the offers that Carrefour provides for the customers or the strategy that the staff follow it to serve the customers and make them satisfied about the services. Furthermore Carrefour strategies help them a lot and make Carrefour one of the favourite places for the customers.

1.5 PRODUCTIVITY

As a one of the largest retails worldwide Carrefour group has about 15500 stores in different countries. Moreover Carrefour group in the middle east use an the latest technology which is radio frequency (RF) that help improve their efficiency and productivity. Plus Carrefour group use a new systems that will increase the competiveness and those systems are MX-8 for the handheld computer and Honeywell’s LXE RF technology system. Furthermore Carrefour group has a lot of different product from different brands and also Carrefour brand , those product such as food, electronic and clothes, this shows as the differentiation of the

Moreover Carrefour is a big company that study the barriers and make a good plan for the future to increase the sales of their products and increase the demand. Plus there are a step that any company should do to have a good forecasting and these steps are define the forecast purpose, set a time horizon, clean , analyze, and Obtain data, choose the forecasting technique, forecast making and forecast Monitoring, the forecasting process steps will help the Carrefour group making a good forecast plan for the future. The Carrefour group provide the customers with amazing offers , sales and premonitions for the important events that happen monthly and this is a good sample of good forecasting plan. Planning for the future will helps in increasing the profit of the company and raise the customers demand