Carrefour Marketing Strategy

Abstract
It is said “to sell a product or service develop a relationship with customer” but in order to develop good and strong customer relationship. In today’s time it is important to build and maintain customer relationship. In fact some retail store fade out completely while trying to attract customers towards their stores. But Carrefour has proved to became second largest retail store in Kingdom of Saudi Arabia because of its imported brand product and services range.
In this dissertation the objectives are:
1. To find out whether the release of Carrefour loyalty card would be a good idea or not? Or will it affect the sales growth or not? Also analyzing the customer’s inclination towards Carrefour.
2. To analyze Carrefour methods of using

Marketing is not just selling and advertising. It involves the understanding of the consumer’s needs, developing products that provide superior value and communicating them to the consumer through the right price, distribution channel and promotional activities.
(Philip Kotler & Gary Armstrong, 2004.)
Marketing conception is a philosophy that holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. Under the marketing concept, customer focus and value are the paths to sales and profits. Instead of a product-centered “make and sell” philosophy, the marketing concept is a customer-centered “sense and respond” philosophy. The job is not to find the right customers for the product but to find the right products for the customers. The market concept can be better explained in the Figure 1.3 below:
1.2 Retailing

They are similar to the plastic card credit, it has barcode or a magnetic strip that scan the point of sale that tracks and records the customers buying habits. These cards provide customers with many benefit such as discount prices on their favorable purchase of any goods or services on their receipt through which they earn points and redeem it with sufficient amount paid later. It can be called as reward card, club card, point card, benefit card or even gift card.
Chris Doherty vice president of branding and consumer consulting said: The key word is experience created loyalty building between the company and its customers.
(Nicole Fallon, 2014.)

Carrefour introduced gift card in July 28, 2015; customers received four million Saudi Riyals plus gift card in all Carrefour branches around the Kingdom. By showing the amount of purchases in each receipt. A receipt with 300 Riyal get a card for 25 Riyals, for 500 Riyal receipt get 50 Riyals card, and receipt of 1000 a got 120 Riyals card. Customers can redeem its value by purchasing any product or services for their loved ones. Also there is no cash refund for gift card but it can be