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Essay On Carrefour Analysis

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the penultimate chapter of a research is the data findings and analysis as it draws the final outcome and conclusion of the proposed work. Hence, this chapter is of utmost importance. In this present work, both quantitative and qualitative techniques were used in data collection and analysis. For the analysis of qualitative data, thematic analysis is used. On the other hand, MS Excel software is used to analyse the quantitative data, here the results are plotted in graphs and pie charts to draw a valid conclusion. 4.2: Thematic Analysis There are several themes in regards of this chapter. They are; Theme1: Operation of Carrefour in several Countries Carrefour started its operation first in Paris, France and over the past 40 years, this company has become a leading distribution group in in the world, being the largest retail group in the Europe and the second retail business in the world. Carrefour operates through four major formats; supermarkets, hypermarkets, convenient stores and hard discount. There are around 15500 stores in various parts of the world in the present. In 1975, the company ventured into Brazil and followed by China in 1995, and ever since have been blooming in three major markets in the world which are Asia, Europe and Latin America. 35% of the company’s revenue …show more content…

Hence, based on the survey, the profit potential and retail demand are factors to be considered before entering a foreign market. The biggest factor is demand. If the demand is good, it will be profitable for the company but if it is not up to the demand, it is not advisable for the company or firm to enter any market, both domestic and internationally. A company will not be able to sustain without making any profit. Thus based on the respondents of this study, the two main factors that influences Carrefour in entering the international market are profit potential and retail

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