According to Moir (2001) who quotes Wood (1991), the fundamental idea of corporate social responsibility is that business and society are not distinct entities but instead interwoven. Additionally, Bremner (1994) opines that the pressure for those who prosper financially to be socially “responsible” has deep historical roots in most cultures and religions. As such, business enterprises have been anchored not only in the desire to solely make profit but also in a broader aim to build “the good society” by attending to the welfare of employees and actively partaking in public life (Hall, 1997; Parkes, Scully & Anson, 2010). Conversely, Aaron (2011) attributes this to the recent ‘corporate enthusiasm’ for CSR which seems to give the impression that companies are genuinely interested in improving the lives of people in communities in which they operate. Arguing that while in some cases it may be true that CSR has proved beneficial to target communities, it also appears that CSR is driven not so much by philanthropic considerations as the profit-maximising calculations of business, implying that corporations are involved in altruistic gestures only if it makes sense business wise (Aaron, 2011).
OBJECTIVE The objective of the communication strategy is to change or reinforce behaviors and impressions of the key audiences of Wizz Air, primarily through earned media, employee communication, thought leadership and corporate social responsibility, to support overall corporate objectives. In more general terms, the objective of this strategy is to add context and meaning to what we do in order for our key audiences to act as we want them to act. We will add the why to the what, and to value quality over quantity. Notional Top Level Functional Communication
Unethical behaviour inside the company is frequently caused by unethical individuals. Managers tend to be unethical doing things to their own self-interest instead of providing the best interest of shareholders. For the business to be less likely to fail the corporate governance must be effective in the business and thus protect the interest of shareholders of the business. Corporate
The corporate citizenship theory This theory argues that corporations are responsible and liable to help solving the social problems in their society. Furthermore, it argues that business owe a duty to promote and develop their society same as individuals, this duty arises from the social power granted by the society to business, so that corporations should use this power in doing good for their society (Matten & Crane, 2003). The corporate citizenship theory rest on three key dimensions, those are the legal, ethical and philanthropic responsibility. The legal responsibility is that to corporations should be abided by the laws and regulations. The second responsibility is the ethical, where corporation is responsible to do what the right, just, and fair action, even though it is not liable to do so.
The external business environment consists of a set of external factors, such as economic factors, social factors, political and legal factors, demographic factors, technical factors amongst others, which are not controllable in nature and affects the business decisions of a firm. The external environment includes opportunities and threats which can impact on the marketing strategy of Huawei. As mentioned, marketers cannot control the factors of the external environment. However, they should try to understand the changes in the external environment and assess the impact of those changes on the target market. In fact, a proper understanding of these factors helps organizations to identify potential business opportunities and threats in the international market (Baines et al., 2011).
He gives us some assumptions and examples of their potential results and impacts on corporations to express his ideas clearly. In addition, he makes comparisons between being an individual and an executive and mentions the sharp differences between their responsibilities. The writer’s purpose is making it distinguishable and understandable for readers if there is a reality of the doctrine of the social responsibility for business. He aims to show
Trying to ignore the social responsibilities might stain an organization’s image and reputation. Thus, performing social responsibility is not simply a choice; it is a need of any corporation. In the twenty-first century, businesses are in the bottlenecks where globalization, science and technology advancement and integrated knowledge are taking place in today’s society (Chan, n.d.). To gain a foothold in this economy, image and reputation play an important role to differentiate a company from one another. With good reputation, it helps firms to create competitive advantage in the business environment.
Developing Codes of Conduct If your organization is quite large, e.g., includes several large programs or departments, you may want to develop an overall corporate code of ethics and then a separate code to guide each of your programs or departments. Codes should not be developed out of the Human Resource or Legal departments alone, as is too often done. Codes are insufficient if intended only to ensure that policies are legal. All staff must see the ethics program being driven by top management. Resolving Ethical Dilemmas and Making Ethical Decisions Perhaps too often, business ethics is portrayed as a matter of resolving conflicts in which one option appears to be the clear choice.
As the practices of the company and a career specialization, the field is primarily normative. The scope and quantity of business ethics reflects the degree to which its business is considered contrary to the social values of non-economic. , For example, today most major corporate sites put pressure on the commitment to promote social values of non-economic under various posts (eg code of ethics, social responsibility). In some cases, companies have to reformulate their core values in the light of considerations of business ethics.
Ethics is the branch of knowledge that deals with moral principles that govern a person or group’s behaviour. It is the general human characteristics that separate us from right or wrong conducts. While on the other hand, business ethics is the study of proper business policies and practices that could be practiced in business. “Business ethics is the application of general ethical ideas to business behaviour” (Lawrence & Weber, 2014, p. 70). It is very important for the business to measure what is proper conduct according to the society; each and every person throughout the world depends on these ethical dilemmas to take necessary steps and consider whether it is useful or not, whether it will be endorsed or rejected.
Nonprofits can effectively utilize the strategies discussed by “Making Markets Work” to bring awareness and financial stability to its social purpose. However, these organizations should be mindful of how much of their time and resources are consumed by business as to not lose perspective on their ultimate social goal. These are the fears and risks that every nonprofit grapples with, the need to provide while still working towards the organization’s mission. In the past fear was the driving factor deterring nonprofits to distance themselves from business methods. Many nonprofits fear that their engagement in business tactics may lead them astray from their intended missions or may cause others in the nonprofit sector negatively view