Carroll's Pyramid Of CSR Case Study

Perhaps one of the best known concepts of CSR is Carroll’s Pyramid of CSR (1979) which segregated the definition of CSR in four key responsibilities Economic, Legal, Ethical and Philanthropy. His proposed definition of CSR that was embedded in a conceptual model of corporate social performance (CSP). The economic component of the definition suggests that society expects business to produce goods and services and sell them at a profit, as well as obeying the law, which is the legal component. The next two responsibilities presented by the author attempt to specify the nature of the responsibilities that extends beyond mere compliance to the law. The ethical components represent the kinds of behaviors and ethical norms that society expects business to follow, and discretionary components represent voluntary or philanthropy roles that business assumes but for which society does not provide a clear-cut expectation as it does in ethical responsibility.

In 1982, Business in Community was founded in UK with focus on Corporate Social Responsibility. Donaldson (Donaldson, 1982) brought a very important theme on the table that businesses have a social contract with the society in which they operate. This further brought the term social license to operate (Kieren Moffat, 2013), which emerged within the mining industry as a response to social risk. Since then, the term has been adopted by a wide range of actors in the resources sector including mining companies.

One of the most