Business operates within a society, therefore any action and decision made by the business should be made considering the impact of economic and social values. Stakeholder approach means better management and a more socially responsible behavior by the firm. The stakeholders approach sees individuals in a business acts altruistically, it is interrelated though independent for self creation and community creation, stakeholders approach addresses both collective and ethical theories, for a collective social demand and the right thing to achieve a good society. Mitchel, Agle and Wood (1997) emphasized on the interests of the stakeholders, Freeman and Phillips (2002) explained the fiduciary duties towards stakeholders. Jeremy Moon (2004) defines CSR as a combination of corporate citizenship, sustainable business and environmental responsibility; it is accountable to social, environmental and ethical issues both in term of corporate and the national environment.
Businesses responsibilities Corporate responsibility refers to business’ obvious ethical responsibility towards honesty and integrity regarding business dealings. But corporate responsibility can be defined as businesses obligation to protect and promote the welfare of all stakeholders. in reference to “the king code”, which emphasises triple bottom line reporting, whereby the business is not only concerned about the internal stakeholders such as owners, shareholders and management but also the external stakeholders effected by business ‘operations. Corporate responsibility basically deals with socio-economic problems that government normally has to look into, so instead of waiting for government to enforce certain matters with legislation, it is better for business to take a more proactive stance help in improving society. Although it is important for business to make a profit and tend to its financial performance, it is also regarded as equally important to tend to the interests of the external shareholders.
Organizational Strategy and Objectives The foundation of Wells Fargo’s strategy is its focus on customers. The company’s strategy tends to drive the choices they make and also enable them to prioritize its efforts, differential from peers, and build a lasting value for customers, employees, communities, and shareholders. The diversified business model tends to provide the company with the stability and the strength as it assures communities and customers that it exists to serve them and also the future generations. The objectives of the company are to be the leader in financial services in areas of team member engagement, customer services and advice, shareholder value, innovation, corporate citizenship, and risk management (Wells Fargo n.d). Through the use of innovative technology, Wells Fargo aims at creating new kinds of lasting value for businesses and customers and also increase efficiency for the internal
Davis (as cited by Khalidah, Zulkufly, & Lau, 2014) defined Corporate Social Responsibility (CSR) as “… the firm’s consideration of, and response to, issues beyond the narrow economic, technical, and legal requirements of the firm. It is the firm’s obligation to evaluate in its decision-making processes the effects of its decisions on the external social system in a manner that will accomplish social benefits along with the traditional economic gains, which the firm seeks. It means that social responsibility begins where the law ends. A firm is not being socially responsible if it merely complies with the minimum requirements of the law, because this is what any good citizen would do.” A firm will not survive without the support of both the stakeholders and shareholders, thus the CSR proposes the indication which stats that a firm can never exist In a vacuum (Khalidah et.
It is the firm’s obligation to evaluate in its decision-making processes the effects of its decisions on the external social system in a manner that will accomplish social benefits along with the traditional economic gains, which the firm seeks. It means that social responsibility begins where the law ends. A firm is not being socially responsible if it merely complies with the minimum requirements of the law, because this is what any good citizen would do.” A firm will not survive without the support of both the stakeholders and shareholders, thus the CSR proposes the indication which states that a firm can never exist In a vacuum (Khalidah et. al.). Volkswagen has Corporate Social Responsibility embedded into its company’s culture and values.
The corporate citizenship theory This theory argues that corporations are responsible and liable to help solving the social problems in their society. Furthermore, it argues that business owe a duty to promote and develop their society same as individuals, this duty arises from the social power granted by the society to business, so that corporations should use this power in doing good for their society (Matten & Crane, 2003). The corporate citizenship theory rest on three key dimensions, those are the legal, ethical and philanthropic responsibility. The legal responsibility is that to corporations should be abided by the laws and regulations. The second responsibility is the ethical, where corporation is responsible to do what the right, just, and fair action, even though it is not liable to do so.
So, it is important for the organization to understand, establish and demonstrate a business ethics framework relevant to the company. By enabling a sponsorship to the framework is an expression of social policy in the workplace by employers for purposes such as determining controlling entities. Morals are linked with personal behavior whereas ethics are related to organizational principles to normalize the behavior of all employees - including top executives and other management. Ethical behavior refers to conduct that meets moral and legal commitments to clients and coworkers. It 's clear that ethics is an important dimension for
New Belgium Brewing’s (NBB) competitive advantage of social responsibility is the most important and the cornerstone of the company’s strategic focus. (Ferrell and Hartline, 2014, p. 359). In other terms, corporate social responsibility is a major competitive advantage of NBB. Corporate social responsibility (CSR) comprises business practices that are intended to improve the well-being of society (Korschun, Bhattacharya, and Swain, 2014). New Belgium’s social responsibilities provide the company serious competitive advantage because consumers have the desire to believe in and have positive feelings about the products they spend their money on (p. 359).
Competitive advantage of a firm is the edge that it has over its competitors (Altharti 2012).It is important to state that competitive advantage (CA) cannot be achieved without a business strategy or business model. It is the business strategy, which is the management game plan for creating value for stakeholders and earning a reasonable return on investment that gives a company a competitive advantage over rivals in terms of higher financial performance on revenue, return on investment etc. The author accepts that Porter’s generic strategy and value chain are important tools in understanding the competitive strategies being deployed by rivals in any industry analysis. An understanding of the generic strategies such as the broad low cost provider, broad differentiation strategy, and narrow focus strategies on cost and differentiation being deployed by competitors can provide opportunities for existing and potential competitors by trying to achieve a lower cost or better differentiation by rivals. The value chain is an internal analysis of how an organization organizes
The next tier up on the social responsibility of a corporation are expected. Expected responsibilities of a corporation are based on ethical decision making. This includes fair trade of labor and sourcing materials in developing countries. Companies have been known to look over the expected ethical responsibilities when sourcing labor and materials in order to achieve cost efficient means and maximize profits. Ethical responsibilities pertain to the supply chain.
Transparency can be defined as about being open, honest, and responsible in the way someone carries on their business. This mean sharing, to whatever extent possible, fact about the company on how it is set up, how it operates, what is salaries and bonuses are based on and how its workers are expected to treat customers and each other. Transparency important for the long-term health of a company because it is to avoid damage reputation of the business, attract and retain good employees, boost employee morale, trust and loyalty and for longer term business performance and sustainability. Transparency can be included trustworthiness of a company and company relations. It is important for a company to take into consideration and be responsible to the needs of all organization’s employees and other economic agents because it can give serious impact for the future of an organization.