TATA GLOBAL BEVERAGES LTD. – BUSINESS MODEL VALUE PROPOSITIONS Tata Global Beverages Ltd focuses on creating magical beverage moments for its customers. The company sources high quality tea and coffee from across the world and water from pure and sustainable sources for its customers. TGBL seeks to delight customers by delivering ‘good-for-you’ products and experiences that create a strong connect and drive brand loyalty. The company's value statement says it all: "We believe that our customers define the success of our organisation. They should be top-of-mind in everything that we do."
Name: TUYEN NGUYEN ID Troy: 1391723 Email Address: firstname.lastname@example.org Course Number: BUS-4476 Title Case: MiniCase 6 STARBUCKS: RE-CREATING ITS UNIQUENESS Summary: Howard Schutlz , wanted to introduced a brand new way of Costumers experience, having warm interiors , consumers used free internet while watching the Barista giving full attention to there Latte, was an hallmark of every Starbucks . Starbucks Ambitious grew, with new stores opening on every corner, in order to achieve efficiency the company began to off track from its Ethos, an example would be Baristas would mix new batch’s of cafe every time an order came, but now everything was done pre hand, that no longer gave the aroma or sound that was Starbucks, the Recessions of 2008
The Ultimate Battle Of Health Benefits- Coffee vs Tea Individuals acknowledge and appreciate the impact of Coffee and Tea in our daily lifestyle. In general, coffee and tea are known to raise alertness, boosting our vitality and become a key to social interaction. Not only do Coffee and Tea taste enjoyable, but it has remarkable benefits for our own wellbeing. Conflict is often unavoidable between coffee and tea followers when it comes to determining which one offers a better impact on health. Despite of coffee’s benefits, experts argue that tea is much a preferable choice when it comes to diet and an overall impact on the health of our mind and body.
In this regard, novelty will become a good tool for promoting Starbucks. In the introduction of the revolutionary and novel product developed by Starbucks, the firm should beginning by offering free product samples for a restricted period. Based on the consumers ' response to the new product, the firm should then introduce it into its stores. By introducing innovative tea and coffee products, Starbucks will be able to provide these products at the same premium prices based on the perceptions of the high quality of the firm’s products. Through
Many coffee shops also began to serve food. Interestingly, it was not until 1856 that women were allowed to enter the coffee shops. Such is the greatness of Vienna’s café culture that, in 2011, it was listed as intangible cultural heritage by UNESCO. Café culture in Vienna today Today, Vienna’s coffee houses are sociable establishments, places for people to chill out and catch up with friends, yet equally ideal for those seeking a little downtime and a peaceful moment of solitude. You’ll find those that still resemble the coffee houses of yesteryear, complete with marble table tops, plush seats, and a somewhat lavish air.
Pretoria is a haven for coffee lovers. The popularity of the Internet is growing exponentially. Those who are familiar with the Internet are well aware of how fun and addictive surfing the Net can be. Those who have not yet experienced the Internet, need a convenient, relaxed atmosphere where they can feel comfortable learning about and utilizing the current technologies. OIC seeks to provide its customers with affordable Internet access in an innovative and supportive environment.
7.2.3 Promotion Brand image Lipton has managed to influence consumers to associate “tea” and “yellow” with Lipton through its packaging and its brand logo. All its teabags have the paper label that is homogenous throughout its products, conditioning us through repeated learning that a yellow tag is a Lipton tea. This makes advertising even easier since there are clear and strong visual cues that allow consumers to recall Lipton products, such as the black tea, easily. Traditional Media Lipton utilizes television advertisements to promote its products. Its warm advertisements create a brand identity behind Lipton teas.
A lobby can also be filled up with plastic chairs ad tables so as to make it a coffee place. The lobby can also be treated as the reading place where you can read your books in the free time. The Drawing room: The drawing room should be the most warm place in the home. The drawing room gives the whole impression of how the rest of the house is. A drawing room should be spacious with a table in the middle surrounded with the couches and furniture around.
The management value in this business is that approaches for improve the SMEs business. There is a total quality management in this business is more important. The coffee business have to tackle the problem from the head on. The management value is the future cash flow of the SMEs coffee business. The management of this business is to considering the employee satisfaction and product innovation of the coffee
The packaging must design aims to make it easier give go impressions. The packaging is also a communication tool between the firm, the new and existing customers. In all of the product packaging, nestle Nescafe is an example that gives good impression for customer because nestle Nescafe have various types of colourful packaging and it depends on the coffee’s flavour. Over these years, nestle Nescafe has improved the packaging by classified into few types of packaging. These packaging are bottle packaging, tin and can packaging, container packaging and plastic packaging.