Cafe Value Chain Analysis Essay

The most important part of Casa de Café‘s value chain is: Customized coffee products and relaxing and cosy environment with cushioned wooden furniture that give the essence of a well decorated drawing room for a perfect relaxing time. This is so because the ultimate distinguishable value that is added to the product being sold is its customer orientation in every possible way that gives the ultimate delight to the consumer – from having the perfect blend of one’s choice of coffee to the ambience offered to consumer within the house.
Starting with the basis of value chain, it will consist of the following: Figure 1: Four Links to a simple Value Chain
Designing of the product –
i) Customized coffee and milk shake products will have the following choices for consumers: Milk (non-fat or normal), Sugar (sugar-free or normal), Coffee bean choices like Arabica beans or Robusta Beans, Cream, Flavours (Chocolate, Vanilla, Dark Coffee mix), ice-cream

One expert in each coffee shop will also be included as consumers might need advice on taste preference. We will also have a ready-made set of products too.
c) On-Premise Advertising
This includes large windows revealing the inside space, menus displayed outside, decorations and also tables for people who prefer to seat outside.
d) Promotions and Loyalty Programs
Sales are always a good way to attract consumers and hence we will also incorporate coupon distributions and seasonal sales to attract more and more consumption and visits. Loyalty cards will include special offers and discount facilities on points collected for members who will have such membership cards.
All these will ensure at the end that the customer will be receiving high value for the price that they will be paying for their one cup of coffee with “Casa de Café