Boldflash Case Study

In the case study of BoldFlash, we have learned about the challenges BoldFlash has being having in their mobile division and throughout the company. The company has faces difficult challenges which has affected their every work task activities. From the articles we learned that the area which are having this functional challenge are marketing, manufacturing, product development and sales. This was the reason why Roger Cahill was brought into BoldFlash as a Vice President and his responsibility will be to fix the disfunction within these departments. One of his main job will be to put in place an effective way in which these department can communicate and collaborate with each other. Cahill will need to introduce an effective and productive

This department is involved in the product development, and it needs to be able to work side by side with the marketing and manufacturing for inputs and outputs for their product they are developing. To create a consistence framework of collaboration and communication that will be effective a unique strategy must be implemented.

Communication training is the most important, is having information diverged, heard and understood, good communication is can be described as clarity and conciseness. Communication addresses the questions who, what, when, where, why and how to the subject of discussion. All departments in BoldFlash depend on communications from various

Let us start with a well writing technical communication clearly identifies the audience. For example, who the information is directed to. Karl Melzer's memo was written to all heads of all departments, though it said managers of all departments but it doesn’t specifically mention their name and this will have created confusion. In my version of the memo, I stated the departments the information was meant for which were the sales/marketing and technical support team.

On the Subject field I addressed the memo to read as "Product Description", this subject does not specify the name or model of which of the numerous product from BoldFlash the writer was referring to, though the body of the memo talks about the solid-state drive 32-100. This addresses the “what” of the memo.

To improve clarity of the memo, the reason for communication must be stated. From the memo from Karl Melzer, there was a product description but it does not give the audience the explanation of the location of the said description, in my rewrite the introduction of the memo needs be more concise and direct and the number of documents attached to it can clearly and quickly grasp the intended information. This will address the