the Coca-Cola Company product ‘Vanilla-Coke’, which is considered as the the biggest marketing blunder in the history of FMCG products. Vanilla Coke was touted as the greatest innovation since Diet Coke in 1983. It also has the distinction of the greatest flops after the New Coke. Vanilla Coke came with a bang in the Indian market in April 2004.
Continue: Coke and Pepsi in 2010 Journal name: Harvard Business Review Volume & Issue: 9-711-462 Year: May 2011 Introduction This case study observes the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. It gives insight about how these two company was literally into an extreme fights in the so-called “cola war”. Firsthand challenges of the 21st century included improving weakening internal cola sales and finding new income streams. Coke as well as Pepsi started
SWOT of Pepsi: Strengths: - PepsiCo and its products have more demands in the market than the competitors. - The reputation and the established name of the company are very strong in the market. - PepsiCo has more brand loyalty of the customers as most of its
than Pepsi Cola in restaurants and convenient stores in the region. This makes one wonder how and why CC is able to dominate the sparkling soft drinks market in Fujian province in China by competing with other rivals. Thus, this leads to the research question (RQ), To what extent is the wholesale pricing strategy effective in Coca-Cola, Fujian? In the RQ, wholesale refers to businesses, such as CC, selling goods in large quantity to wholesalers. As an example, the price of a 500ml bottled Coke that
Coca-Cola and Pepsi are the big to players in the beverage market. And from those two, Coca cola is leading the race with high margin, hence enjoying much higher percentage of market share. Out of many beverages under the license of the coca cola company, Coca-cola classic, ThumbsUp, Sprite, Fanta, Diet Coke, Limca, etc are the main product from growth perspective. Fantastic marketing strategies: Coca cola has different and more effective marketing strategy as compared to its rival brand pepsi. Where pepsi
PEST analysis is a prevalent technique that concentrates in the external factors of the business and the environment where it works. PEST stands for Political, Economic, Sociological and Technological. Every one of them analyzes the adjustments in the commercial area. While PEST analysis is the full scale environment they are the components which are outer that will influence the organization it can be new laws, exchange hindrances, demographic change and government approach changes and so on. Political
• Performance: One the most important factor for any organization is to sustain and to continue the good performance that has been reached by the organization. However, PepsiCo has selected the performance as one of the high important element to sustain its success and growth. In order to its customer as we as consumers, PepsiCo has taken the performance very seriously and keep its improvement as one of its goal. By delivering good performance, the company will sustain its shareholder value and will
Dissertation Report On Coca Cola Submitted in the partial fulfilment of the requirement for qualifying Master of Management Studies Of University of Mumbai Submitted by Tejaswini Khanolkar Roll No: M1617 Specialization: Marketing Rustomjee Business School Dahisar (West) For Academic Year 2014- 2016 Project Guide: Prof. Darshan Pagar DECLARATION To, The Director, Rustomjee Business School, Rustomjee Acres, Rustom Irani Marg, Dahisar (West), Mumbai – 400 068. Respected Sir, I, the undersigned
An Overview of The Topic 8 1.2 Company Background 9 1.3 Mission, Vision and Objectives 16 1.4 Product range 19 1.5 Organizational Structure 24 Industry Analysis 31 Five Competitive Forces for The Soft Drink Industry 37 Competitor Analysis 40 Coca Cola 41 The Coca Cola Company versus PepsiCo Globally 49 Gourmet Cola 53 Nestle 56 Financial Analysis 60 PEPSICO Financial Statements 60 Cash Flow Statement 61 Income Statement 63 Balance Sheet 65 Ratios 67 Coca Cola Financial Statements 70 Cash Flow Statement
customer of beverages. It provides overview of the company and the product, internal and external environment,market mix and market and competitior analysis. Introduction: International: Coca-Cola laid the foundation of the beverage industry when it was formed in May 1886 in Atlanta. However it was not until 1895 that the idea of selling coke in bottles was introduced.