ipl-logo

Case Analysis Of Abercrombie And Fitch

731 Words3 Pages

3.1. Company Overview
Abercrombie & Fitch was founded in 1893. It operates as a specialist retailer of casual apparel. The company sells products ranging from knit and woven shirts to jeans for men and women. Kidswear can also be bought at Abercrombie kids. The company targets different consumers from 7 to 22 years old. The company is operated worldwide. As of March 2, 2016, it operates in 754 stores in the United States; and 178 stores in Canada, Europe, Asia and the Middle East.
3.2. Case Discussion:
During an interview conducted in Apr 2013, Mike Jeffery, from the Chief Executive Office of the renowned clothing brand was asked a question regarding the fact that A&F (shortened version of Abercrombie & Fitch) refuses to sell products over a women’s size 10. He answered:(Sozzi, 2014)
“In every school, there are the cool and popular kids, and then there are the not-so-cool kids.
Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.” A similar answer was given regarding the company’s employment policy of hiring only good looking employees (Lutz, 2013).
Consumers started to believe that these are the actual words of A&F management staff, and recognise it as an entire A&F 's philosophy.
The controversial words were spread throughout social media. It caused a decline in shoppers since 67% of shoppers were

Show More
Related

  • American Eagle Outfitters Research Papers

    618 Words  | 3 Pages

    American Eagle Outfitters is a well known brand. Many teenagers and adults still shop there today. It has grown very rapidly since the first release in 1977, when it was attached to the Silvermans Menswear Inc. American Eagle Outfitters was founded by Jerry Silverman and his brother Mark Silverman. Jerry was the president and CEO of American Eagle Outfitters. Up until it got sold to Jacob Price.

    Read More

  • Summary Of Samantha Elauf's Case

    895 Words  | 4 Pages

    Ante, at 3. Our agreement ends there. Unlike the majority, I adhere to what I had thought before today was an undisputed proposition: Mere application of a neutral policy cannot constitute “intentional discrimination.” Because the Equal Employment Opportunity Commission (EEOC) can prevail here only if Abercrombie engaged in intentional discrimination, and because Abercrombie’s application of its neutral Look Policy does not meet that description, I would affirm the judgment of the Tenth

    Read More

  • 16 Year Old Reveal America's Real Dress Code Analysis

    205 Words  | 1 Pages

    After I read this article, 16-Year-Old Reveals America 's Real Dress-Code Problem, I do agree and disagree in some points. First, I disagree with the high school principle’s phrase that is “Modest is hottest.” I think he has a problem with the word choices. Why did he use the word “hottest”? For me, I think he tried to prevent his students from the “gangs,” but he should have to change his word to another.

    Read More

  • EEOC V. Abercrombie & Fitch Stores

    458 Words  | 2 Pages

    The reason for rejection was because Elauf was wearing her scarf, which interfering with the store’s “Look Policy”, even when she scored high enough for the job. She then complained to the Equal Employment Oportunity Commission. The EEOP then sued Abercrombie on Elauf’s behalf.

    Read More

  • Urban Outfitters Essay

    974 Words  | 4 Pages

    History Roommates at Lehigh University Richard Hayne and Scott Belair founded urban Outfitters in 1970. The two were just getting back from doing internships and volunteer work after completing their freshman year of college. Coming back for their sophomore year, the two discussed ideas of a store that sells inexpensive clothes and accessories for dorm rooms. The two open Free People Store in Philadelphia investing $5,000, the store sold inexpensive wore clothes, drug paraphernalia, candles, shirts, and jewelry. Successfully staying in business the two changed the name from Free People Store to Urban Outfitters.

    Read More

  • Summary: Abercrombie & Fitch Stores, Inc.

    596 Words  | 3 Pages

    The United States of America constantly revise its civil rights policies to accommodate the rising cases of firing of employees from jobs on the basis of religious beliefs and practices. For example, Title VII challenges the employers on accommodating the employees without religious discrimination. A recent court case on the firing of an individual on the basis of religious belief is EEOC & Khan v. Abercrombie & Fitch Stores, Inc. et al., that got filed in 2011 and ruled in 2013. The case facts involved a jointly filing of EEOC and Khan for damages and declaratory relief for employment discrimination of Umme-Hani Khan on the basis of religion (USEEOC v. Abercrombie & Fitch Stores, 2013).

    Read More

  • American Eagle Outfitters Ethical Issues

    344 Words  | 2 Pages

    American Eagle Outfitters is an apparel store that also owns the sub-brand Aerie, primarily a lingerie store. The company started out with and was incorporated by Jerry and Mark Silverman, before the company was bought out by the Schottenstein family and AE began to flourish and rapidly grow into the store it is today. AE hit milestones such as trading on the NASDAQ stock exchange and opening the Aerie lingerie stores. American Eagle Outfitters made a mark on today’s world of retail, and is now known for its body positive images and making an effort to help the community. This lead to them making many good ethical decisions, one of which that being their collaboration with the Better Work program and Business for Social Responsibility to support

    Read More

  • Tory Burch Research Paper

    904 Words  | 4 Pages

    Selling high-end products is not so rewarding surprisingly. Employees do not acquire special bags to wear every day, even if so the brand’s collection is about the amount an employee makes in one year’s pay. On a brighter note, personality is a noticeable difference. Spotting a Kate Spade employee is easy due to the style where colorful is an understatement and outgoing is to say the least the opposite. When working for Spade an employee’s inner social butterfly is released, and allows them to have fun while working, making eight hours go by so

    Read More

  • Overtime J Crew History

    165 Words  | 1 Pages

    Overtime J. Crew made so many changes to the company. In 1988 the store opened its first factory, (Strickland, 2014, Pg. 515) changing the views of their customer’s assumptions of being just a regular outlet store. As time goes, the store expanded from selling women’s

    Read More

  • Private School Stereotypes

    1203 Words  | 5 Pages

    Growing up around social media and movies that contrast stereotypes frequently, it has become almost natural to presume a way about a group or individual without knowing one’s identity. Before interacting with those who attended a private school, my mind was entrenched to the assurance that those students were wealthy, preppy, and superior who wore the same uniform everyday, resembling everyone else. From kindergarten till seventh grade, I attend a small charter school called Sherman Thomas where uniforms were enforced. Being mistaken as a private school majority of the time, outsiders viewed me differently. Mrs. Napier, the principle felt as if all students wore the same attire, no judgement towards the less fortunate would take place.

    Read More

  • Case Study Of Under Armour

    3092 Words  | 13 Pages

    Under Armour: Working to Stay on Top of Its Game Lulu M. Mero Webster University Abstract This paper explores the case study found in the Strategic Management: Competitiveness & Globalization (10th ed) under the authors of the book, Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson. The title of the case is “Under Armour: Working to stay on Top of Its Game” which analyzes fully the portfolio of the company. Under Armour is an apparel firm that faces some competition and it constantly has to revise its business strategy to stay on top of the market. This case study discloses the company’s history, growth, product and sales profile, major competitors, management, marketing, business strategy, and strategic challenges.

    Read More

  • Marketing Strategy Failure: Gap Inc.

    2384 Words  | 10 Pages

    Instead of working on a better product line, Gap Inc tried a stop gap fixing arrangement instead of understanding who they should target. c. FREQUENTLY NEW COLLECTIONS: More colors, an extreme range of options for teenagers, Gap Inc totally alienated it young adults market – which was its core segment since 1965. Displaying edgy teen products was not exactly Gap’s forte. It deflected from its traditional style and catered to a market that didn’t value the brand. Teenagers are a segment which is very brand transitional and loyalty isn’t a criteria that can be found within it.

    Read More

  • Case Study Of Fendi

    919 Words  | 4 Pages

    Introduction Fendi was started after Edoardo and Adele Fendi married, they open a boutique that sold leather good and fur workshop. It is the post-war period, which the middle class trying all sorts of ways to recover. Because of the historical and the background the shop is an immediate achievement (Fashion, 2013). Edoardo and Adele Fendi had five daughters, all five of them began working in the shop as early as age between fifteen to eighteen. Each of them taking different responsibilities in the shop as required.

    Read More

  • Situation Analysis Of Walmart

    1009 Words  | 5 Pages

    I. Introduction Walmart Stores, Inc. - the American corporation which was established in 1962, is well-know for the globe’s largest multinational retailer (Walmart 2016). Walmart owns a chain of grocery stores, discount department stores and hypermarkets with about 11,500 retail stores over 28 countries. In 1998, Walmart entered Germany with the acquisition of Wertkauf and Interspar chain (Louisa 2006). Despite having the strongest economy in Europe and the third largest retail market in the world, Germany was not an ideal place for Walmart to achieve its ambition (Knorr and Andt 2003). After nearly a decade struggling to grow, Walmart decided to pull out of German market in 2006 with the loss of one billion dollars (Mark 2006).

    Read More

  • Case Study Uniqlo

    1738 Words  | 7 Pages

    UNIQLO, 66-year-old Fashion and Retail industry was established in 1949 in Japan. It is a wholly owned subsidy which was bought by Fast Retailing Co Ltd since November 2005.With its head quarters in Tokyo it has managed to expand its clothing business in fourteen countries globally. An article from the Business Insider says that this Japanese chain has become the envy of retailers worldwide. It started in 1949 in Hiroshima as “Unique Clothing Warehouse”. The words were later joined to make “UNIQLO”.

    Read More

More about Case Analysis Of Abercrombie And Fitch

Open Document