These two pricing strategies are commonly used by most of the fast-food restaurants, such as McDonald’s and Mos Burger. For the pricing strategies, Burger King even has not did well in Hong Kong. As the value perception of the customer, the price of a burger meal in the fast-food restaurant should be around $20-$35. However, the average price of a burger meal in Burger King is over $40. The value of a burger meal in Burger King is overestimated by the company.
Burger king is the second most popular fast food chain restaurant in the world. The business started in the USA in 1954. The business was founded by the following Individuals: David Edgerton and James McLamore. The first headquarter was in Miami-Dade County, Florida in the United States. In 1959, the business started expanding their restaurant inside the US.
In 1948 Dick and Mac McDonald reopened their restaurant, McDonald’s Famous Hamburgers. They implemented the “Speedee Service System”, applying the principles of the production line manufacture to fast food, thus simplified operations. The McDonald brothers also used paper and plastic rather than dishes and glassware to increase efficiency. Ray Kroc advanced on the blue ocean that Dick and Mac McDonald created and in 1955
In 1940, Dick and Mac McDonald opened Bar-B-Q eatery in San Bernardino, California. In 1948, two of them shut for three months for rotation and revived the eatery as a self-benefit drive-in eatery, which gives burgers, milkshakes and French fries as it were. The real income originated from ground sirloin sandwiches that sold at an ostensible cost of 15 pennies which they utilized collected line guideline to create more cheeseburgers in a brief span. In 1955, Ray Kroc opened his first eatery in Des Plaines, Illinois that named by the two siblings in 1954 and the McDonald 's Corporation was made. In July 2012, Thompson got to be President and CEO of the McDonald 's Corporation.
They reorganized their business as a hamburger stand in 1948 using production line principles. In 1955, Businessman Ray Kroc joined the company as a franchise agent. From the McDonald brothers he subsequently purchased the chain and oversaw its worldwide growth.  It is operated by either a franchisee, an affiliate, or corporation itself. Its Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants.
From the merger, the company could be spared at least $400 million from its U.S. tax bill over the next four years, according to the liberal group Americans for Tax Fairness. The deal could also save Burger King shareholders as much as $820 million in capital gains taxes, according to the group. Also, it fits perfectly with Burger King’s business model, where the burger giant focuses more on international expansion and menu innovation. (Amigobulls.com,
The foot-long was an offer of a 12 inch sub-marine sandwich which, coinciding the recession of 2008 did extremely well in terms of sales figures. Competitors even started to make similar moves to cut the price of the products in a way to attract customers. The promotion also started an on-going trend of offering a rounded price figure. The foot-long was started off by Stuart Frankel who was an owner of two Subway franchises. Frankel noticed that sales in his stored were lower on weekends so he decided to reduce the price of the subs for the weekends only.
5) Wendy’s was established in 1969 by David Thomas in Ohio, In 1976 had 1 million share at 28 dollar per share, In 1981 the company had built it 2,000 restaurant. 6) Baja Fresh Mexican Grill & Tim Horton’s are smaller companys from Wendy’s corporation. Weaknesses 1) The menu of Wendy’s were similar to Burger King’s and McDonald’s 2) A weak point in Wendy’s that there was not an easily recognizable product like Burger King’s Whopper or McDonald’s Big Mac. 3) Wendy’s failed to notice what the consumer want from indoor dining to drive through windows and this led to that Burger King in 1975 installed drive through windows, now customers who are busy with family and jobs are going to Burger King instead of Wendy. Opportunities 1) In 2002, fast-food chains were competing by following the concept of lowering the prices, while Wendy’s chose to focus on product expansion and product quality a new selection of fresh healthy salads called Garden Sensations.
It seemed interesting to look at the organizational system of a company we used to use the services. So here comes the story of the birth and evolution of Domino’s … Domino’s Pizza is an American restaurant chain and international franchise pizza delivery corporation. It was funded in 1960 when Tom Monaghan and his brother purchased DomiNick’s a small pizza store. In 1965, the funder renamed the business in Domino’s Pizza when an employee suggested this name to Monaghan. In 1983 Domino’s opened its first international store in Canada; it’s the beginning of an enormous internationalization.
Contents Executive Summary 2 Brief Backgrounds 3 Comparative Study 4 Social Responsibility 4 Conclusion 5 Successful 5 ‘Unsuccessful’ 5 Reference List 6 Glossary 7 Executive Summary This research task was drawn up to compare two competing fast food franchises that operate in South Africa. The task reveals the difference in the way each franchise has been able to remain sustainable throughout their years of operation in South Africa. The research is drawn up to compare two of South Africa’s competing fast food hamburger franchises, McDonald’s and Burger King. The research reveals that McDonald’s started operating in South Africa in 1195 – and was founded in 1948- whilst Burger King started operating in South Africa in 2013 – and was founded in1953. Further research and analysis into the two franchises