Case Analysis Of De Mar

1. What is De Mar’s product? Identify the tangible parts of this product and its service components.

De Mar’s product is repairs and installations of plumbing and HVAC. De Mar’s deals with providing repair to customers and installations of new plumbing as well. They are a service company as well as a company that offer tangible products, so they are not reliant tangible/service. A tangible product is a physical object that can be perceived by touch such as a building, vehicle, gadget, or parts needed for repairs. An example of a tangible product is an A/C unit. The tangible part of their product are parts of repairs and installations; also, the new parts that are needed for repairing the air condition, heating or plumbing. A service is intangible

De Mar has a number of great practices that are more attractive than its competitors, and this is what should be showcased. For instance: most of their competitors guarantee 30 days, whereas De Mar gives their customers a 1 year guarantee. Another strategy that their marketing department can utilize is Google AdSense; which helps getting customers who search for plumbing services on the internet with specific keywords like “best plumbing service in ABC area”. Another marketing strategy can be showcasing its HR Practice “The person who wants a nine-to-five job needs to go somewhere else” in an ad campaign. De Mar’s clients will not have a problem with paying more because of the company’s commitment to providing value added product and services confirmed by annual sales growth over 8 years from about $200,000 to more than $3.3

Product – De Mar 's service product is plumbing and heating and cooling. Their service product is good by the way they deliver it to the customers. Their product should be installed correctly and last at least about a year for the customers.

3. Process – De Mar 's process can only be better by training staff to maintain adequate staffing and stay on top of new technology to remain competitive in their market. They should always keep up with their competitors. They should also improve their technology and make sure their staff members meet the customer needs.

4. Location - De Mar, a plumbing, heating, and air-conditioning company located in Fresno, California, Solve the customer 's problem no matter what, solve the problem when the customer needs it solved, and make sure the customer feels good when you leave. De Mar offers guaranteed, same-day service for customers requiring it.

5. Layout - The plant has to include secure parking for service vehicles and inventory. Parts and specialty tools should be check on. The tools should be in a correct order to be easier to the