They become main choice for customer because their service that they used in entertain customer actually attract the customer to buy their product. They also able maintain their quality in making a burger although they use high technology in process a burger. Furthermore, it help their productivity more effectively and this is because they use a concept just in time in their management. Just in time actually has help a lot McDonald to sustainable in fast food industry. It encourage McDonald to increase their achieving to gain profitable in making fast food.
First of all I am starting by explaining how McDonald deals with external and internal factors . There are three factors for the success of McDonalds globalization - this is mutual contact between all parts of the franchisees in the world , were we keep a good quality of decision exchange , self-understanding and keeping a good quality of contact among the among the people in the world . The variety of difference between the cultures of the people , is the other factor . last one is ethics , set of principles of correct behavior towards people . This shows us how McDonald uses the factors for successful business in the world .
This just show how well established McDonald’s have become over the last 37 years in Ireland. A huge strength for McDonalds would be how they operate in many diverse cultures and have the ability to adapt to local tastes for example in the US you would find supersize meals whereas this would not be found in Europe, because it wouldn’t suit the culture. McDonalds is a huge franchising business more than 80% of restaurants is owned by independent franchisees. This is good for McDonalds because they still have a say in how the business is run and how the restaurants should operate on a daily basis. This gives McDonalds more time to focus on more important matters like its marketing campaign which is very important to any business.
The Big Mac will now come in two additional sizes, Grand and Jr., as previously announced and innovative items like a pico de gallo burger with guacamole will be joining the menu board. Easterbrook noted that increased customization is a key facet of building a "better McDonald 's." Using the self-service kiosks, customers can choose from preselected items or create their own. For Out Back Steakhouse, Outback Steakhouse claims to be the only national restaurant chain to offer mobile access to real-time data about wait times for tables, reflecting how smartphones are innovating customer experiences. Outback Steakhouse is streamlining the reservations and waiting process for consumers with the
Because of the low switching costs, present in every fast food restaurant, consumers can easily move from business to business with no costs and because they often are not consumer brand loyal and therefore feel that they can move between the brands. It is expensive and has taken McDonald’s® many years to build a brand as strong as it is and therefore puts the business at a competitive advantage amongst the others. McDonald’s® has a name and an image in at least 90% of the population of the world and therefore makes it easy for consumers to choose. We are not fooled; we know that McDonald’s® food will taste the same whether it is in America, in South Africa or in China. They might have a couple of differences in the menu but at the end of the day, the burgers and their special sauce will taste exactly the same and that’s what makes McDonald’s® so huge in the fast food industry.
Checkers – Redesigned fast food flavours Fast food or food on the go is one of the fastest growing industries. A conventional fast food restaurant will have a walk up counter and/or drive-thru window to place order and pick up food without long wait. They are popular because they serve filling foods that taste good and cost less. For years such diners dominated the casual restaurants or eat ins. The launch of Checkers was a step above these restaurants.
o Product improvement for health concsious consumers, by doing this Burger King will have an advantage over McDonald’s as they will be catering for all people where as McDonald’s only caters for a certain group of people and by doing this the brand of Burger King will improve making it easier to compete in the market and to expand in developing countries and economies. o Business sustainability, as this affects all Burger King franchises around the world as well as the brand of the business which will in time affect profits of the business which will cause Burger King to struggle in the market and fail to compete with their leading competitor McDonald’s. Therefore these two franchises will always remain two of the biggest franchises because of the success they have achieved over the years. McDonald’s and Burger King will always be competitors as they compete for the same target market therefore the only thing that truly separates them is how well they execute certain strategies including the marketing
What is more, they even opened a vegetarian restaurant in India because most of the population there is vegetarian (Haim, 2013). Even though it seems like a lot of adjusting for a restaurant chain to go through, that is how McDonald’s remains successful in the market and makes about $36 billion a year (Hamer, 2018). Therefore, taking the consumers’ interest into account seems to favor not only consumers, but also
Key results area Customer satisfaction is one of the key result areas by Karnavali because it offers food that the market wants and eat most of the time. High quality control will be attained because we the owners are the ones making the food that we serve therefore we can monitor the outputs thoroughly. Recordkeeping will be highly monitored also because the record keeper is also a part owner of the