Case Analysis Of Mcdonalds Food Values

THE MACDONAOLDS PROMISE—QUALITY, SERVICE, CLENLINESS AND VALUE

When asked about McDonalds success founder Ray Kroc used to say “ We take the Hamburger business more seriously than anyone else do”
Kroc was a perfectionist. From the day he opened his first restaurant he owed to give his customers high quality products served quickly and with a smile in a clean and pleasant environment and all at a fair price. Quality service cleanliness and value (QSC&V) became the philosophy that drove MacDonalds business.

QUALITY
McDonalds India serves only the highest quality products. The attention to food quality started long before the first restaurant opened. McDonalds India has established close relationships with local suppliers who provide McDonalds

McDonalds stringent cleaning standards ensure that all tables, seatings, highchairs and trays are sanitized several times each hour. The attention to cleanliness extends from the lobby to the kitchen, the sidewalk and immediate areas outside the restaurant. In addition to the urging customers to dispose of their litter properly and offering a number of trash bins both inside and outside the restaurants for the convenience of the customers. McDonalds “Litter Patrols” walk around the restaurants several times each day picking up litter even if it wasn’t from

McDonalds does not sacrifice quality for value, rather McDonalds leverages economies of scale to minimize costs while maximizing value of customers.
McDonalds definition of value is broader than most restaurants of its kind, it is more than price. Value at McDonalds is is the sum of total McDonalds experience, quality food, fast, friendly service a clean and pleasant environment and products priced at very affordable prices for the largest segment of Indian customers possible. That is what value means at McDonalds.

• We place the customer experience at core of all we do- The customers are the reason for McDonalds existence. They demonstrate their appreciation by providing them high quality food and superior service, in a clean welcoming environment, at a great value. Their goals is QSC&V for each and every customer , each and every time.

• We are committed to our people- McDonalds provide opportunity, nurture talent develop leaders and reward achievement. They believe that a team of well trained individuals of well diverse backgrounds and experiences, working together in an environment that fosters respect and drives high level of engagement, is an essential reason to their continued