INTRODUCTION OF BURGER KING A leader in today's fast-food industry, with locations in all 50 states and 62 countries around the world, Burger King Corporation was founded in 1954 in Miami, Florida, by James McLamore and David Edgerton. McLamore and Edgerton, both of whom had extensive experience in the restaurant business before starting their joint venture, believed in the simple concept of providing the customer with reasonably priced quality food served quickly in attractive, clean surroundings. ESTABLISHMENT AND GROWTH Often abbreviated to BK, is a global chain of hamburger fast food restaurants. And has since used several variations of franchising to expand its operations. Burger King Holdings is the parent company of Burger King.
0. Executive summary McDonald's is the world's largest chain of fast food restaurants, serving around 68 million customers daily in 119 countries across more than 36,000 outlets. Founded in the United States in 1940, A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. It is the world's second largest private employer with 1.9 million employees, 1.5 million of whom work for franchises, recently the company expanded its menu to include salads, fish, wraps, smoothies, fruit, and seasoned fries. McDonald’s delivered strong performance and returns to shareholders in 2007.
Introduction McDonald known as globalization company since it situated in 119 nations and works more than 34,000 eateries which worked by either an establishment or the organization itself. The greater part of the McDonald 's eateries offers both counter administration and drive-through administration that let individuals drive through to arrange and get their stuffs. Fundamentally, McDonald 's offers assortment of burgers, milkshake, French fries and now and then new menu will be given in various nation, for instance Double Prosperity Burger while Chinese New Year in Malaysia. Before opening establishment in another nation, McDonald 's ought to make review to think about the way of life of the nation. For instance, Malaysia is an Islamic
McDonald’s is the world’s largest chain of hamburger fast food restaurants. As per the statistical data found in the ‘McDonald’s Annual Report 2011’, they operated 33,510 restaurants in 117 countries and served 68 million customers daily. Annual sales had touched $27 billion with net profit of $5.5 billion. McDonald’s entered Asia through Japan in the 1970s. By the year 1996, McDonald’s had already over 3600 outlets in Asia.
They become main choice for customer because their service that they used in entertain customer actually attract the customer to buy their product. They also able maintain their quality in making a burger although they use high technology in process a burger. Furthermore, it help their productivity more effectively and this is because they use a concept just in time in their management. Just in time actually has help a lot McDonald to sustainable in fast food industry. It encourage McDonald to increase their achieving to gain profitable in making fast food.
Burger King Marketing mix Price Burger king faces high competition from competitors like Mcdonalds. It looks after the needs of the customers and sees to it that the customers feel satisfied paying the price they are for the items so the prices range from easily accessible to, to high price range as it has a vast number of customers from different income range. The prices are also determined by looking after the prices of its competitors. Burger King recently joined McDonalds in offering a $1 double cheese burger. Burger King plans to sell slushy drinks for $1 leading into the summer in order to offer an alternative to McDonalds $1 summer drink.
KFC, a wholly owned subsidiary of PepsiCo, Inc. until late 1997, operates over 5,000 units in the United States, approximately 60 percent of which are franchises. Internationally, KFC has more than 3,700 units, of which two-thirds are also franchised. In addition to direct franchising and wholly owned operations, the company participates in joint ventures, and continues investigating alternative venues to gain market share in the increasingly competitive fast-food market. In late 1997 the company expected to become a wholly owned subsidiary of Tricon Global Restaurants, Inc., to be formed from the spin off of PepsiCo's restaurant holdings. PRODUCTS/SERVICES OFFERED KENTUCKY FRIED CHICKEN is the most famous chicken chain in the world.
3. Introduction McDonald's Corp (MCD) McDonald's Corporation operates and franchises McDonald's restaurants in December 21, 1964. The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets. McDonald's operates over 35,000 restaurants worldwide, employing more than 1.7 million people. The Company manages its business as distinct geographic segments: the United States (U.S.); Europe, and Asia/Pacific, Middle East and Africa (APMEA).
STRATEGIC MANAGEMENT CASE STUDY: MCDONALD’S CORPORATION 1. INTRODUCTION McDonald’s Corporation is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Its revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants (McDonald’s, n.d.). The organization view themselves primarily as a franchisor and believe franchising is important to delivering great customer experiences and driving profitability.
Introduction McDonald’s Corporation is the largest chain of hamburger fast food restaurants. It serves around 70 million customers daily through more than 35000 outlets in more than 110 countries. Richard and Maurice McDonald began its operation as a barbecue restaurant in 1940 and they realized the potential of the hamburger business and in 1948, they reorganized their business as a Hamburger stand. A businessman named Ray Kroc realized the growth opportunity of McDonald’s and joined the business in 1955 as a franchisee agent and later purchased the chain from founders and expanded the business worldwide. McDonald’s uses a philosophy of “One World, One Burger” and to maintain the consistency in terms of cost and quality, McDonald’s Corporation