Case Analysis Of Nestle
Introduction:
Nestle is a swiss multinational food and beverages company. Its headquarters is located at vevey, Switzerland. In terms of revenue it is largest food company in world. Nestle produces the portified products such as baby food ,bottled water ,breakfast cereals ,coffee ,tea ,dairy products ,ice cream ,frozen food ,pet foods ,and snacks .Nestle provided 167 billion servings of fortified products .Among them 29 brands of Nestle are getting turnover of $US1.1 billions. Nestle is one of main shareholders of L’OREAL company, the worlds largest cosmetic company.
In September 1866, HENRI NESTLE developed the milk based baby food .In 1905 with the merging of anglo swiss milk based baby foods it started its operation .The current name NESTLE
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This organization blamed nestle for malpractices in marketing the infant formula in lesser developed poor nations. It started in united states then boycott spread to Australia ,Canada ,newzealand ,and Europe .The boycott was last for 6 years (i.e.1977-1983) and withdrawed once when Nestle agreed to stop using misleading advertising methods and also to promote the breast feeding.
Nestle supporting the world health organization campaign and keeping it in view it introduced the complementary substitutes in which every infants must need with breast feed milk and then started promotion by advertisements ,free sampling,giving message to consumers .
Research development and international
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In Nestle chief executive officer and chairmen are both alone single person. It supporting board of directors coporate governance in 4 commities 1.chairmen corporate governance committee.2.compensation and nomination committee.3.audit committee.4.finance committee .Board has 14 members ,in which 13 are independent .In ground level it is operated by 7 commities which are 1.group compliance committee.2.Issues round table.3.operational water task force.4.GMO water task force.5.WHO code compliance commite.6.Human rights working group.7.child labour action group. These 7 are the controlling groups in which achieve the desired targets by requesting ,commanding ,punishing and motivating and also checks the quality and safety of the products and employees organization and shareholders and moreover follows thee regulations of acts and WHO. The next level is consist of 3 units they are:1.Operation sustainability council.2.Brands and CSV advisory team.3.R&D council for sustainability and
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