1. Collect the Mission and Vision Statements of any 3 Companies which are from the same Industry. (A short description of company’s profile should be given). Find the similarities.
The three companies from the transportation companies that have been analyzed briefly are Range over, Porche and Mercedes-Benz.
• Range over:
Mission: The Dilawri Group of Companies is committed to offering world class products and customer service that builds a lifetime customer- client relationship.
Vision: The Dilawri Group of Companies strives to deliver complete customer satisfaction in all areas of business through their passion, continuous innovation and the development and operation of state-of-the-art automotive dealerships.
• Porche:
Mission: Porche
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The vision, of the company, for the future is to represent both volume and premium brands and be the number one company in terms of after sales and customer service.
• Mercedes-Benz:
Mission: Mercedes aims at delighting their customers in everything they do. They aspire to continually improve the effectiveness of their Quality Management System and the business processes. They also aim to continually improve the quality of the products and services they offer. They believe in a team-oriented and open minded corporate culture involving employees through leadership and individual acceptance of delegated responsibility.
Vision: They aim to be the Number 1 in Quality, Image and Profitability in the Automotive Sector in
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3. What are the steps in the creation of Vision and Mission Statements?
CREATING VISION STATEMENT
Decide the Vision Statement in the form of a crisp, one line sentence which defines the objective of the company’s existence. This Vision Statement states the desired end state.
While creating a Vision Statement, the following should be kept in mind:
• The message should be clear and it should explain the motive, objective and purpose of the company. Usually the Vision Statements are confusing and they aren’t clear enough for the customer to understand the basic idea of the organization.
• The Vision Statement should not be confused with the Mission Statement.
• It should use easy language. Difficult language with jargons and buzz words makes it difficult to catch the tongue of the customers.
QUESTIONS THAT NEED TO BE CONSIDERED:
• The strengths and weaknesses of both the organization and the customers that are being served.
• The major issues of concerns that need to be addressed.
• The changes need to be made in order to address the issues.
• The dream end state that the organization desires to
4. What does the client want the site visitors to do? (call(s) to action)
Performance objectives? Strategies? Action Steps for
CASE STUDY: You are the marketing manager for a chain of home-ware stores in Brisbane called Houzit. The marketing plan for the 15 Houzit stores was developed over 12 months ago and you are actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, you are instigating those marketing activities that meet the marketing objectives of a 12% market share (up from 11%) and an increase in sales by 8.5% over last year’s result. No expansion stores are planned during this phase of consolidation and on average the stores achieved $24,680 per week for the year.
Their vision is powerful because it identifies that they want to accomplish and inspiring the students and staff member to look up to their goal. It shows a big picture of what ASU want to be in the future. The mission statement is very solid, because it explains what ASU going to do in order to accomplish their vision. It stated that ASU provide every field of educations
Blackberry offers a line of wireless handheld devices. Products provided are smartphones, tablets, software itself and Internet Service. The company’s headquarters is in Waterloo, Ontario, Canada. BlackBerry operates offices in Europe, Latin and North America and Asia Pacific.
Premier Inn is a famous British hotel brand with over 700 facilities worldwide. Being founded by Whitbread in the year 1987, the company is the result of a merge between Premier Lodge and Travel Inn. Premier Inn hotels operate under the strategic partnership between the leading international companies and Britain’s leading hospitality firm Whitbread PLC. This allows enhancing the popularity of the Premier Inn brand all over the world.
Vision and Mission Statements In my company we have a mission statement which is in line with our strategic plan. I always try to provide them a basic structure or basis behind ourplan so staff should know everything and believe in it. Even everyone can read our vision, mission and values on our Optus website.
Recognizing an organization’s mission and values in the strategic planning process is always the first step. To a few organizations, this step would include revisiting and occasionally reworking the mission and values if necessary. To some organizations, it would be the first time they are sitting their mission and values. “Mission statements define the nature, purpose, and role of organizations; focus resources; and guide planning” (Keeling 213). They represent the route wherein the organization is proceeding.
The business is highly customer-focussed that seeks to provide excellent products and services that deliver enjoyment and value-for-money. They desire to develop within a considerate culture that combines autonomy and accountability while maintaining the strong focus on profitability. The company has been in existence with high rate growth being registered as
It relates to the purpose of the company and what they want to achieve in the future. The mission goes beyond the vision as it explains the company’s goals and objectives more clearly. It also mentions how this will be accomplished. The last step is to create a strategy based on the defined vision and mission. (Miller, 2014) Tesla’s mission is ‘to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible’.
Task 1 1.1Assess the business missions, visions, objectives, goals and core competencies on their strategic planning Missions- The missions for McDonald’s are to be our customers' favorite place and way to eat – with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time. Our customers are the reason for our existence. Strategies-place the customer experience at the core of all they do. Visions-
The Strategy for VW it is focusing on positioning the Volkswagen Group as a global economic and environmental leader among automobile manufacturers. To achieve the goals the company has defined the most important objectives that it needs to meet to be the most competitive car manufacturer in the world and the goal is to make Volkswagen the most successful, fascinating and sustainable automaker in the world. • Volkswagen intends to deploy intelligent innovations and technologies to become a world leader in customer satisfaction and quality. We see high customer satisfaction as one of the key requirements for the Company 's long-term success. • By reducing the sales price and reintroduce the brand into those countries where its position is weak; the U.S.,
The fifth point, aiding your client with implementation, can create some contention. Some clients may want to go through their own internal methods when implementing a change regarding management or their processes. Either way, these first five objectives are universal to nearly every job taken by a
Our long-lasting and successful history which is characterized by milestone innovations and exclusive design makes us a trusted brand in the world. As a multinational car company which can be found on every single continent around the globe, a revenue in 2013 of 14,3 billion euros and a profit of 1,9 billion euros makes us the car manufacturing company with the highest profit margin in the whole world. And still our main focus lies on people. We believe that the best engine are highly motivated and committed employees.
The company exports its vehicles to over 120 countries across the globe. The company aims at providing the best technology and performance driven cars to the Indian middle class segment at an affording prize. The company also commits to safety to provide safer ride on the Indian roads. The company has a Workforce of 12,500 employees and a service network