With the help of the results, Cineplex executives were able to differentiate the valuable group of customers. Cineplex was not individually attached to the customers and it was being challenging for Cineplex to target consumers for specific movies and special events. It became the mission of Cineplex executives to link box-office and concession purchases to a specific customer to create
The studio system within the film industry consisted of long term contracts for actors which gave more control to studios and less control to directors. Over time, Warner Bro’s, Famous Players, RKO Pictures, Metro-Goldwyn-Mayer, and Fox Film Corporation became known as “The Big Five”. These film studios were so successful because of vertical integration, which meant combining stages of production, distribution, and exhibition under one company instead of several companies. Each of these studios also owned smaller, local theaters. Together, they were responsible for forty-five percent of film-rental revenue.
This assignment focuses on the legally mandatory benefits that apply to to The Walt Disney Company. Some examples of these legally required benefits are workman’s compensation, paid leave, retirement and social security. For example, Social Security “provides a foundation of basic security for American workers and their families” (Milkovich, 2010). The Disney Company has a Code of Conduct for Manufacturers that sets forth requirements for manufacturers of our products with respect to labor standards and working conditions.
Changing of marketplace affected Blockbuster’s profit. According to the Blockbuster financial information in 2003 to 2005, liabilities were increased, and assets and stockholder equity were decreased; therefore, net asset of Blockbuster started decreasing in 2004 (Table 1). In order to catch up with the marketplace changing, Blockbuster made new, costly and destructive strategies (Wooldridge, 2007). Blockbuster lowered the renting cost and provided many promotions. Customers had many discount promotion by purchasing the online subscription.
Porter’s five forces is a framework that provides analysts with knowledge of the external factors regarding their company and the development of business strategy. These shows people how attractive a company is in a certain industry. I have chosen to develop the porter’s five forces strategy regarding Cisco and the information received. I will evaluate the competiveness, threat of substation, buyer power, supplier power and the threat of new entry.
As a strict company who made rigorous rules for corporate authority and property rights, it is apparently rare for Disney to water down their original stiff demand to one acceptable to both sides. During the negotiation with Shanghai
Disney’s relationship with Pixar dates to Pixar’s inception in 1986 when both of them developed a technology that resulted in the Computer Assisted Production System (“CAPS”), a production system owned and used by Disney in some of its 2D animated feature films like The Rescuers Down Under, The Lion King and Tarzan. In May 1991, they entered into a feature film agreement, under which Toy Story was developed, produced and distributed. In 1997, they entered into the Co-Production Agreement under which Pixar was responsible for the development, pre-production and production of each Picture, while Disney was responsible for the marketing, promotion, publicity, advertising and distribution of each Picture, and the profits shared equally between Pixar and Disney after Disney recovers a distribution fee and pre-agreed distribution costs. A Bug’s Life, Monsters, Inc., Finding Nemo, Toy Story 2 and The Incredibles were produced under this
At the end, the rest of team could take lessons and inspiration from the main team to think outside the box and making drama which related to audience’s life, in order to give the excitement of the story. Other companies couldn’t replicate Pixar because they have different culture and resources inside the company. Pixar also have creative environment which they have the trust among peers to work
A Reading Response of “I Am Beowulf Now, It’s Your Turn” by Jessica Aldred This article defines the “convergence” of cinematic characters and video games characters that is represented in the film Beowulf (2007). Aldred defines the extension of cinematic franchise potential in the digitalized format of Beowulf, which was expanded into a video game. This type of marketing is part of “economic motives” for developing Beowulf as a video game character as an “interactive” representation of the film (Aldred 382). In this manner, Beowulf has “converged” a digital cinematic character into a video game character that allows the player to “get in the picture” (p.387).
Movie industry consist of different types of firms throughout the product value chain. This market includes: famous movie studios such as Walt Disney and Colombia pictures, independent production companies like Sony pictures entertainment and Warner Bros pictures, independent distributions such as 20th Century Fox, and major national exhibitions such as Cinemark and AMC. In the United States each part of value chain in the movie industry is separate and integration between distributor and exhibition is not allowed. “Vertical integration between distributors and exhibitors is prohibited under the 1948 United States v. Paramount Pictures decree.”
Participation of very few firms in this market is the cause for Disney to be an oligopoly. Some of Disney’s major competitors include News Corporation (NWS), Time Warner (TWX), DreamWorks Animation SKG (DWA), and Viacom (VIA), who directly compete with Disney in myriad business lines. As there are only a few number of firms, competitive pricing does not exist and consumers have limited choices to choose from. Walt Disney Company is large enough to affect the market. Hence, the firm is a price maker and changes prices quite frequently to maximize profits.
The two major competitive forces that have challenged the movie industry are new market entrants and substitute products and services offered. The new market entrants such as online movie websites (CinemaNow, MovieLink, Youtube, etc.) have challenged the way movies were originally viewed on televisions, in theatres and through movie rental. These new market entrants are also beginning to use substitute services, such as providing movies online by enabling customers to download rentals and utilize video-on-demand services in the comfort of their own home, 24
3 Porter’s Five-Forces Model Analysis Different factors can be combined together in a simple business model. This is known as Porter’s Five-Forces Model and competitive circumstances of an industry can be analyze through this model. These five forces are critical forces that they determine the attractiveness and competitiveness of an enterprise and have influence on a firm’s profitability in its industry. The five-forces analysis can not only show how Walt Disney company builds a sustainable competitive advantage in Entertainment-Diversified industry but also can seize business opportunities in future development.