Porter's Five Force Model Essay
Evaluating the strategic choices using Porter’s five force model Using Porter’s five force model we will be able to evaluate the competitive environment and competitor’s capabilities. Degree of existing competition For Air Asia there is an intense competition of price with the existing aviation industry players. The technological advancement has intensified the price war between the aviation players as the customers can get the best price deal online through leading e-ticket website. Bargaining power of the suppliers The Bargaining power of the suppliers for Air Asia is assessed to be very strong. The issue analyzed is that Air Asia has less choice with the Aircraft manufacturers and suppliers, also there hardly exists any substitute for the jet fuel resulting in increased risk in the bargaining power of the suppliers. …show more content…
Human resource management Air Asia is an employee friendly firm they hire capable and multi skill workers so that they can over come the price in terms of human resource and can compensate for the low price airline, they also trainee their employees for better performance. Technology Development Air Asia uses different types of technology to minimize the cost and make the business easy and efficient. Yield management system (YMS) which is used to analyze the operating cost and expected revenue to the company. Computer reservation system (CRS) is a web based reservation and inventory system that helps as a direct sales engine. Enterprise resource planning (ERP) which is mainly used to save the month end closing and helps in efficient reporting and data retrieval
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